Especialista Category Management

hace 6 meses


Mexico City Nestlé A tiempo completo

Job Title: Especialista Category Management

 

Localidad: Ciudad de México

 

Propósito de la posición: Desarrollo del plan estratégico integral para la categoría en donde lideramos el proceso CATMAN (incluye competencia de Nestlé), basado en el profundo conocimiento de las necesidades y objetivos del cliente, en el entendimiento del consumidor, del shopper que realiza el acto de compra, sus motivaciones y conductas, y del entorno y tendencias competitivas en cada uno de los clientes / banners, buscando incrementar las ventas de toda la categoría impulsado por las marcas Nestlé dentro de cada categoría. Identifica y reconoce las necesidades y hábitos del shopper del cliente, sus motivaciones y tendencias, anticipándose a demandas presentes y futuras, con el propósito de desarrollar integralmente un plan de categoría (portafolio, placement, comunicación y pricing) que tenga como objetivo la satisfacción total del shopper durante el acto de compra, impactando la participación de mercado y rentabilidad de la categoría en los retailers, alineado a las estrategias corporativas por canal y marca.

 

Conocimiento y experiencia requerida:

  • Titulado: Licenciatura en Administración, Contabilidad, Marketing, o similares.
  • Inglés Intermedio.
  • 1 a 2 años de experiencia en posiciones similar
  • Manejo de bases datos, Excel Avanzado y Access Básico.
  • Conocimiento de JDA Space Planning
  • Negociación con clientes

 

Principales responsabilidades:

1.-Desarrollar e implementar el plan de la categoría, en base al proceso de CATMAN interno (Delivering Category Growth) en el cliente, integrando las diferentes áreas que interactúan directa o indirectamente con el shopper (Cuentas Clave, CDT, MA, Operaciones)                                                       

2.-Desarrollar portafolio de productos adecuado para la categoría, en cada banner del cliente, con profundo entendimiento de las necesidades y hábitos de compra del Shopper (Shopper Insights)

3.-Desarrollar estrategia de acomodo de los productos en el anaquel, en base al árbol de decisión de compra, hábitos de consumo, necesidades del cliente, ocasiones de consumo, y alineados a las estrategias de cada categoría.                                                          

4.-Mejorar la experiencia de compra del shopper, de la categoría en la tienda, a través de un perfecto entendimiento del shopper y en función a este desarrollar estrategias de comunicación, visibilidad, portofolio, etc. Ejemplo. Mundos de Consumo                                                                  

5.-Aprovechar que se cuenta con información de la competencia, a un nivel de detalle de artículo tienda, dar Feedback a clientes internos (Cuentas Clave, Marketing, CDT, Operaciones) y externos (Cliente) sobre el desempeño de la categoría, tendencias, lanzamientos, In&Outs, promociones, cambios de planograma, exhibiciones adicionales,etc. Ejemplo: ventas incrementales, brand switching, canibalización, upsizing, downsizing, etc.                                                                     

6.-Liderar la automatización de procesos de manipulación de ventas de los clies para optimizar tiempos y facilitar la extracción de información para clientes internos y externos                                               

7.-Conocer e identificar los peligros y riesgos de las áreas de trabajo, cuidando de mi seguridad y de las personas a mí alrededor, así como aplicar las normas y protocolos de seguridad establecidos para prevenir accidentes.                                                          

 

Factores de éxito:

Entender el entorno empresarial
Practica de lo que predica

Enfoque en Resultados

Cooperación Proactiva

Iniciativa                                 

                                   

                 


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