Especialista Category Management
hace 6 meses
Job Title: Especialista Category Management
Localidad: Ciudad de México
Propósito de la posición: Desarrollo del plan estratégico integral para la categoría en donde lideramos el proceso CATMAN (incluye competencia de Nestlé), basado en el profundo conocimiento de las necesidades y objetivos del cliente, en el entendimiento del consumidor, del shopper que realiza el acto de compra, sus motivaciones y conductas, y del entorno y tendencias competitivas en cada uno de los clientes / banners, buscando incrementar las ventas de toda la categoría impulsado por las marcas Nestlé dentro de cada categoría. Identifica y reconoce las necesidades y hábitos del shopper del cliente, sus motivaciones y tendencias, anticipándose a demandas presentes y futuras, con el propósito de desarrollar integralmente un plan de categoría (portafolio, placement, comunicación y pricing) que tenga como objetivo la satisfacción total del shopper durante el acto de compra, impactando la participación de mercado y rentabilidad de la categoría en los retailers, alineado a las estrategias corporativas por canal y marca.
Conocimiento y experiencia requerida:
- Titulado: Licenciatura en Administración, Contabilidad, Marketing, o similares.
- Inglés Intermedio.
- 1 a 2 años de experiencia en posiciones similar
- Manejo de bases datos, Excel Avanzado y Access Básico.
- Conocimiento de JDA Space Planning
- Negociación con clientes
Principales responsabilidades:
1.-Desarrollar e implementar el plan de la categoría, en base al proceso de CATMAN interno (Delivering Category Growth) en el cliente, integrando las diferentes áreas que interactúan directa o indirectamente con el shopper (Cuentas Clave, CDT, MA, Operaciones)
2.-Desarrollar portafolio de productos adecuado para la categoría, en cada banner del cliente, con profundo entendimiento de las necesidades y hábitos de compra del Shopper (Shopper Insights)
3.-Desarrollar estrategia de acomodo de los productos en el anaquel, en base al árbol de decisión de compra, hábitos de consumo, necesidades del cliente, ocasiones de consumo, y alineados a las estrategias de cada categoría.
4.-Mejorar la experiencia de compra del shopper, de la categoría en la tienda, a través de un perfecto entendimiento del shopper y en función a este desarrollar estrategias de comunicación, visibilidad, portofolio, etc. Ejemplo. Mundos de Consumo
5.-Aprovechar que se cuenta con información de la competencia, a un nivel de detalle de artículo tienda, dar Feedback a clientes internos (Cuentas Clave, Marketing, CDT, Operaciones) y externos (Cliente) sobre el desempeño de la categoría, tendencias, lanzamientos, In&Outs, promociones, cambios de planograma, exhibiciones adicionales,etc. Ejemplo: ventas incrementales, brand switching, canibalización, upsizing, downsizing, etc.
6.-Liderar la automatización de procesos de manipulación de ventas de los clies para optimizar tiempos y facilitar la extracción de información para clientes internos y externos
7.-Conocer e identificar los peligros y riesgos de las áreas de trabajo, cuidando de mi seguridad y de las personas a mí alrededor, así como aplicar las normas y protocolos de seguridad establecidos para prevenir accidentes.
Factores de éxito:
Entender el entorno empresarial
Practica de lo que predica
Enfoque en Resultados
Cooperación Proactiva
Iniciativa
-
Category Specialist
hace 6 meses
Mexico City Red Bull A tiempo completoCompany DescriptionRed Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams: Off Premise and On Premise.Job DescriptionPurpose of the JobResponsible for all Red Bull Mexico category management,...
-
Category Specialist
hace 4 semanas
Mexico City Red Bull A tiempo completoRed Bull Sales teams are all about making sure that whenever consumers want a Red Bull can, it is always close at hand regardless of where they stand across the globe. They do this via our two channel-oriented sales teams: Off Premise and On Premise. RESPONSIBILITIES Areas that play to your strengths All the responsibilities we'll trust you with: ...
-
Procurement Category Manager
hace 6 meses
Mexico City Servicios Comerciales Amazon México S. de R.L. de C.V. A tiempo completoAt Amazon, we're working to be the most customer-centric company on earth. To get there, we need exceptionally talented, bright, and driven people. If you'd like to help us build the place to find and buy anything online, this is your chance to make history.We are seeking a leader with procurement experience to strategically source for Emerging Market...
-
Gaming category manager
hace 5 meses
Mexico City Logitech A tiempo completoDescription The Role: Logitech is seeking for a passionate and experienced Category Portfolio Manager. In this role, you will manage the product life cycle of Gaming & Streamers Category. You will partner closely with the sales organization, regional and global counterparts, and supply chain to define, plan, and drive the achievement of product...
-
Logistics Strategic Category Buyer
hace 2 semanas
Mexico City Autoliv Mexico A tiempo completoLogistics Strategic Category BuyerA Logistics Strategic Category Buyer's responsibility is to purchase logistics services while considering price, quality, and delivery to ensure continuity of supply. You will hold responsibility for all specific category within the Indirect Purchasing Team. You will negotiate contracts, pricing agreements, SOW’s and...
-
Aliexpress-category Planning-mexico
hace 7 meses
City, México Alibaba A tiempo completo**Basic Infomation** Department: Alibaba Group Degree: Bachelor Work Experience: 5 year - 1. Mexico Category Planning: from data to insight, it mainly studies Mexican consumer demand, category opportunity points (new products/seasonal/competitive equivalence) and formulates corresponding category and commodity planning, introduces goods and adjusts...
-
Aliexpress-category Manager
hace 7 meses
City, México Alibaba A tiempo completo**Basic Infomation** Department: Alibaba Group Degree: Bachelor Work Experience: 3 year - 1. Category Strategy Development: Devise comprehensive strategies for managing and growing the category based on market research, competitive analysis, customer insights, and sales data. 2. Vendor Relations: Foster strong relationships with existing vendors/sellers...
-
Category Manager
hace 5 meses
City, México Sephora A tiempo completoSephora is a leading player in the beauty industry, dedicated to offering high-quality products that enhance the well-being and confidence of our customers. As we continue to expand our portfolio, we are seeking a dynamic and experienced Category Manager to join our team and drive growth in the Fragrances and Hair sector. **Job Summary**: As the Category...
-
Category Expert
hace 3 meses
Mexico City Bosch A tiempo completoJob Description Key elements should include the following: Business Responsibilities Responsible for managing key suppliers for specific material field (Mentorships) Negotiation of contracts for the nominated suppliers (incl. global projects) Ensure policy deployment targets are fulfilled for the assigned (sub) material fields. Actively engage with...
-
Manager, Vendor Management, Books, Media
hace 7 meses
Mexico City Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completoDo you love books? Do you want to work in one of the fastest growing and most innovative businesses at Amazon? Join the MX Books team! We believe reading is essential for a healthy society and our mission is to inspire readers by making it easy to read more and get the most out of reading. We’re looking for a customer obsessed, analytical and innovative...
-
LATAM Procurement Category Specialist, Converting
hace 3 meses
Mexico City 3M A tiempo completo3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: The Impact You’ll Make in this Role As a , you will have the...
-
Manager of Vendor Management, MX HRV, HRV
hace 7 meses
Mexico City Servicios Comerciales Amazon México S. de R.L. de C.V. A tiempo completoAmazon Mexico is seeking a general manager with proven experience in strategy, execution, negotiation, and team development to lead a team of Vendor Managers for a set of categorires within its Other Hardlines businesses. As the Manager of Vendor Management, you will own the Retail P&L for your categories and will be responsible for leading and developing a...
-
Sourcing Manager
hace 6 meses
Mexico City Eastman A tiempo completoResponsibilitiesJob Responsibilities:• Build Information Technology category strategies by leading a cross-functional, category teamo Create the situation assessment for the category including internal and external assessments, analysis of the business requirements, value chain and capability assessments (SWOT, 5-Forces, SCP, cost curves, etc.)o Lead...
-
Leads Development Manager, Leads Management Team
hace 6 meses
Mexico City Servicios Comerciales Amazon Mexico S. de R.L. de C.V. - D44 A tiempo completoAmazon Marketplace is seeking a dynamic and motivated individual to create and manage strategic lead pools. As a Leads Development Manager you will develop a sales pipeline mix of high value and transactional accounts, creating, enriching and prioritizing leads by different metrics.Specifically, you will be responsible for building relationships with key...
-
Especialista en Project Management Regulatorio
hace 4 meses
Mexico City Mercado Libre A tiempo completoEn Mercado Libre estamos democratizando el comercio y los servicios financieros para transformar la vida de las personas de América Latina. ¡Sumate a este propósito! En el área de Risk & Compliance desarrollamos acciones para fortalecer la confianza de nuestros stakeholders. Desafiamos enfoques tradicionales mediante soluciones innovadoras y promovemos...
-
Tiktok Commerce
hace 6 meses
City, México TikTok A tiempo completoResponsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...
-
Tiktok Commerce
hace 6 meses
City, México TikTok A tiempo completoResponsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...
-
Tiktok Commerce
hace 3 meses
City, México TikTok A tiempo completoResponsibilities TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose....
-
Tiktok Commerce
hace 3 meses
City, México TikTok A tiempo completoResponsibilities TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose....
-
Catman Coordinator
hace 1 semana
Mexico City Heineken A tiempo completoAt HEINEKEN MÉXICO we invest in our people and foster an environment where people can fully unlock their full potential and enjoy their work. We Go Places! How about you? Location: Mexico City Function: Commerce Sub Function: Commerce - Sales - Trade Marketing Type of Contract: Permanent Objetivo del Puesto: El Category Coordinator será responsable de la...