Restaurants & Bars Marketing Manager

JOB SUMMARY:  The Restaurants + Bars Field Marketing Manager is responsible for managing and maintaining on-going relationships with properties F&B and Marketing teams by acting as their specialized Field Marketing Account Manager for Restaurants + Bars. Provides hotel-specific strategic advisory support and execution. Focusing on an individual Restaurant + Bar outlet, the Account Manager is responsible of building a digital marketing plan, that maximizes R+B digital presence and drives more R+B revenue. Works closely with the Field Marketing team, Marriott Digital Services Media team and CALA regional F&B Marketing leadership. The Account Manager is responsible of not only managing the Digital Marketing plan for the outlet and the budget assigned to R+B Marketing but also is responsible of setting goals and identifying key targeting for each individual channel. Partners with vendors, agencies, and Marriott Caribbean & Latin America Continent teams to deliver services to support marketing objectives of specific outlets. Coordinates closely with hotel teams, regional stakeholders, and hotel field marketing services. 

CANDIDATE PROFILE 

Education and Experience:

Bachelor’s degree required. College (University) degree in marketing, hospitality management, or related field - preferred Postgraduate or master’s degree in marketing or equivalent preferred 2+ years of experience in equivalent position – Food & Beverage experience preferred. 1+ years managerial experience - preferred Prior experience in the field of marketing or marketing services support, hotel experience, digital marketing, restaurant/bar marketing, and social media experience preferred. Demonstrated ability to balance the interests and demands of multiple stakeholders. Demonstrated ability to work independently. International working experience strongly preferred. Fluency of English and Spanish required – Portuguese a plus.

CORE WORK ACTIVITIES 

The following are specific responsibilities and contributions critical to the successful performance of the position: 

Develop a thorough understanding of the Restaurants + Bars business (R+B operations, industry drivers, challenges, competitors, outlet’s position in the local marketplace) and cutting-edge R+B marketing trends available in CALA to identify opportunities for growth. By partnering with the Sr. Manager, Food & Beverage Marketing in CALA; develops an understanding of the R+B marketing strategies and build an application for the Caribbean & Latin American outlets and its consumers. Ensure thorough understanding of each R+B outlet’s brand voice and targeted consumer to ensure meeting the marketing needs. Uncover & investigate local CALA R+B marketing partners, agencies & channels to validate opportunity to drive success for local outlets. Create and pull through new R+B targeted marketing programs/services to ensure successful, and brand appropriate local implementation. Provides marketing budget guidance to on-property R+B outlet leadership. Work with COEs (., Social, PR, Digital) to execute key digital marketing activities and to refine offerings specific to R+B. Serve as the primary point of contact for a collection of property’s R+B outlets specific Field Marketing needs. Understand R+B stakeholder expectations to develop effective marketing solutions that meet the expectations and create value for both stakeholders and Marriott International. Designs customized annual outlet marketing plans for each assigned R+B outlet based on their specified budget, including setting key marketing goals, and identifying key local and targeted marketing channels to be utilized to reach goals. Communicate with on-property R+B leadership to get input throughout marketing planning process. Manage coordinators and any other Field support personnel, as assigned, and ensure quality of work. Create strategic R+B marketing plans and actions based on forecast and need. Develop and share reporting showing a quantitative view on how various channels/activities support business objectives based on data/learnings (., anticipated goal to each KPI per channel) and set goals/targets. Determine KPIs and specific goals for each marketing tactic, monitor progress against those goals and provide reports and information about progress.  Update plans as needed based on performance, forecast, and budget. Educate F&B and BMD Leadership Team about strategy, best practices, and policies/procedures to ensure alignment. Educate GMs/owners on R+B marketing topics and trends.  Identify opportunities for expanding services for a given R&B outlet, share value of expanded services with property leadership and budget requirement.  Respond to ad-hoc R+B Marketing requests.

MANAGEMENT COMPETENCIES 

Leadership

Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develop and evaluate alternatives and solutions, solve problems, and choose a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively acts and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.  Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability 

Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit. Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations. Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct. Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Devising Sales Approaches and Solutions - Trying different and novel ways to deal with sales challenges and opportunities; taking courses of action or developing sales solutions that appropriately consider available facts, constraints, competitive circumstances, and probable consequences. Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients. Supporting Sales Implementations - Supporting customers during the implementation of sales contracts; seeking and taking appropriate actions on customer feedback; taking responsibility for customer satisfaction and loyalty. Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.

Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

Basic Computer Skills - Uses basic computer hardware and software (., personal computers, word processing software, Internet browsers, . Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences. Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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