Growth Marketing Manager

hace 2 meses

Guadalajara, México Invitro Capital A tiempo completo

Job Overview:


Invitro Capital is seeking a highly experienced and strategic Growth Marketing Manager to directly influence the success of multiple startups by driving innovative, scalable marketing strategies. In this role, you will be responsible for setting and achieving ambitious goals, including increasing customer acquisition rates and boosting revenue by measurable margins. You will oversee multi-channel marketing campaigns, optimize funnels, and continuously identify new growth opportunities. Collaborating closely with sales, product, and executive teams, you will play a key role in accelerating growth and building sustainable strategies in a fast-paced, results-oriented environment.

Growth Marketing Manager Responsibilities:

  • Develop and implement comprehensive growth marketing strategies focused on customer acquisition, retention, and revenue growth across all digital channels.
  • Leverage data analytics to refine targeting, messaging, and user acquisition strategies, ensuring all campaigns are ROI-positive.
  • Monitor industry trends and emerging growth channels to stay ahead of the market, implementing innovative strategies to drive continuous improvement.
  • Plan, execute, and manage integrated marketing campaigns across SEO/SEM, social media platforms (e.g., LinkedIn, Twitter), email, and content marketing to drive qualified leads.
  • Oversee A/B testing and growth experiments to optimize conversion funnels, boost engagement, and increase customer lifetime value.
  • Utilize and optimize marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) to enhance lead nurturing and tracking.
  • Lead cross-functional collaboration with sales, product, and engineering teams to align marketing efforts with overall business goals.
  • Collaborate on account-based marketing (ABM) initiatives to tailor messaging and outreach for high-value clients.
  • Provide leadership in scaling growth operations, from building new processes to managing external vendors and partnerships.
  • Deliver in-depth performance reports and actionable insights to senior management on growth progress, key performance indicators (KPIs), and ongoing initiatives.
  • Continuously refine campaigns based on data-driven insights to enhance targeting, engagement, and conversions.

Requirements

Minimum Qualifications:

  • Bachelor’s degree in marketing, Business, or a related field; Master’s degree is preferred.
  • 9+ years of growth marketing experience with a proven track record in B2B SaaS or tech industries.
  • Experience scaling growth operations in fast-paced, high-growth environments.
  • Strong understanding of account-based marketing (ABM) and developing custom strategies for high-value accounts.
  • Extensive knowledge of growth marketing channels, including digital advertising (Google Ads, LinkedIn), SEO, content marketing, social media, and email marketing.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
  • Knowledge of growth hacking techniques and rapid experimentation to accelerate results.
  • Expertise in data-driven marketing, with strong analytical abilities to interpret metrics and translate insights into scalable strategies.
  • Demonstrated success in managing growth experiments, A/B testing, and funnel optimization to improve performance.
  • Strong leadership and communication skills, with experience leading cross-functional teams.
  • Experience managing external agencies or vendors to support growth initiatives.
  • Excellent problem-solving abilities, adaptability, and a growth mindset.
  • Fluency in English, both written and spoken, is required.

Preferred Qualifications:

  • Master’s degree in marketing, Business, or related fields.
  • Experience with scaling growth operations in fast-paced, high-growth environments.
  • Strong understanding of account-based marketing (ABM) and building custom strategies for high-value accounts.
  • Knowledge of growth hacking techniques and rapid experimentation to drive innovation.
  • Experience managing external agencies or vendors to augment internal capabilities.

Benefits

Why Join Invitro Capital?

  • Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the SME market.
  • Help build and grow successful startups: We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies. This is not a 9 to 5 job. This is a startup environment with a give-it-all mentality.
  • Work with some of the best minds in the industry: You will be part of a team of seasoned entrepreneurs and product leaders who are on a mission to make a difference in the SME space. You will have the chance to work with some of the best minds in the industry.
  • Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.
  • Competitive compensation: We offer a competitive compensation package, with salaries ranging from [$2500 to $3500 monthly], payable in USD.

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