United Brands Group | MARKETING MANAGER – INNERGY BRANDS | distrito federal

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distrito federal, México United Brands Group A tiempo completo

MARKETING MANAGER – INNERGY BRANDS

Acerca de nosotros:

En Innergy Brands somos apasionados por llevar las mejores marcas casuales y deportivas a los principales retailers del país. Somos importadores y distribuidores oficiales de marcas de renombre internacional como Fanatics (NFL/NBA/MLB), Nike, Jordan, Saucony, Vuori y muchas más.

Sobre el rol:

Nuestro Marketing Manager será responsable de comprender a fondo el posicionamiento de cada marca en el mercado internacional, y a partir de ello, crear estrategias para adaptarlas al mercado mexicano. Su objetivo principal será fortalecer la presencia y el valor de cada marca en el territorio, impulsando su crecimiento y conectando con los consumidores de manera significativa.

Ubicación y esquema de trabajo:

  • Híbrido en nuestras oficinas de Polanco, Ciudad de México.

¿Qué debes hacer para llegar a la meta?:

  • Liderazgo de la consolidación de posicionamiento de las marcas en México.

  • Asegurar la identidad de la marca respetando los lineamientos de los proveedores.

  • Desarrollar e implementar estrategias de lanzamiento para punto de venta, canales digitales y out of home.

  • Crear y ejecutar planes de marca enfocados en el incremento de las ventas.

  • Gestionar la evolución de las plataformas de comunicación y elaborar planes estratégicos para el entorno digital.

  • Mantener una comunicación fluida con el equipo de ventas para entender las necesidades del cliente.

  • Supervisar la correcta ejecución de la estrategia de marketing en sucursales y plataformas de ecommerce.

  • Establecer alianzas con otras áreas del grupo para asegurar la alineación y el éxito del plan de marca.

¿Qué debes dominar?:

  • Mínimo 5 años de experiencia en estrategia y posicionamiento de marca.

  • Experiencia demostrable en la gestión de campañas de marketing en múltiples canales.

  • Experiencia en la gestión de procesos de licitación e implementación de agencias integrales de publicidad.

  • La fluidez en inglés es crucial para presentar resultados y negociaciones con nuestras marcas.

  • Licenciatura en Marketing, Negocios o en áreas afines.

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