Ingenia Agency | Head of Digital Strategy
hace 4 semanas
Head of Digital Strategy
Experiencia: Mínimo 10 años.
Lugar de Trabajo: CDMX
Inglés: Avanzado (conversacional)
Experiencia y conocimientos en:
- Supervisar y guiar el desarrollo y ejecución de la estrategia digital de la marca.
- Panorama digital, incluidas las tendencias, las tecnologías y el comportamiento del consumidor.
- Liderazgo estratégico.
- Establecimiento de KPI y métricas.
- Gestión y creación de equipos.
- Estrategia de canales y marketing digital.
- Integración de innovación y tecnología (inteligencia artificial (IA), automatización, AR, VR, chatbots y análisis de datos).
- Análisis e información basados en datos (comportamiento de los usuarios, el rendimiento de las campañas y las tendencias del mercado para fundamentar las decisiones estratégicas).
- Enfoque centrado en el cliente.
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distrito federal, México Ingenia Group Internet Desarrollo, S.A.P.I. de C.V. A tiempo completoHead of Digital Strategy Experiencia: Mínimo 10 años.Lugar de Trabajo: CDMXInglés: Avanzado (conversacional) Experiencia y conocimientos en: Supervisar y guiar el desarrollo y ejecución de la estrategia digital de la marca. Panorama digital, incluidas las tendencias, las tecnologías y el comportamiento del consumidor. Liderazgo estratégico....
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