Ingenia Agency | Head of Digital Strategy

hace 4 semanas


distrito federal, México Ingenia Agency A tiempo completo

Head of Digital Strategy
Experiencia: Mínimo 10 años.
Lugar de Trabajo: CDMX
Inglés: Avanzado (conversacional)
Experiencia y conocimientos en:

  • Supervisar y guiar el desarrollo y ejecución de la estrategia digital de la marca.
  • Panorama digital, incluidas las tendencias, las tecnologías y el comportamiento del consumidor.
  • Liderazgo estratégico.
  • Establecimiento de KPI y métricas.
  • Gestión y creación de equipos.
  • Estrategia de canales y marketing digital.
  • Integración de innovación y tecnología (inteligencia artificial (IA), automatización, AR, VR, chatbots y análisis de datos).
  • Análisis e información basados en datos (comportamiento de los usuarios, el rendimiento de las campañas y las tendencias del mercado para fundamentar las decisiones estratégicas).
  • Enfoque centrado en el cliente.
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