Customer Analytics Manager for Hp.com

hace 4 semanas

Tlaquepaque, México Hewlett Packard A tiempo completo

Individual who has hands on experience with a focus on numbers and querying databases to build out usecases and dashboards.Knowledge and Skills:- Analyzing customer data to better understand customers- Leverage the customer data to create segments for targeting and experimentation- Enrich the customer data with firmographic and intent data- Evaluate cross-sell, loyalty and retention programs- Evaluate marketing performance- SMB business experience and SQL are all nice to have but the core is still “Customer Analytics and someone with experience with analyzing customer data to improve performance”- Customer retention programs- Cross-sell programs- Known user acquisition program- Customer Data Platform (CDP) and clean room concept for utilization of data (so ability to centralize all data that can be leveraged across platforms/programs.- Lead customer loyalty programs (points system, etc)- Logged in customer analysis (private stores, etc)- Creating an ideal customer profile with different levers for purchase propensity- Ability to run Churn reduction programs- Strong desire to create customer segments to get to the right people with the right message from the most effect channel**Hard skills**:- Analytics- SQL- Visualization: PowerBi/tableau/Looker/Datastudios- SFMC- Tool usage for BRD lead acceleration: Outreach. CoversicaAbout HPYou're out to reimagine and reinvent what's possible—in your career as well as the world around you.Soare we. We love taking on tough challenges, disrupting the status quo,and creating what's next. We're in search of talented people who areinspired by big challenges, driven to learn and grow, and dedicated tomaking a meaningful difference.HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.Our history: HP's commitment to diversity, equity and inclusion - it's just who we are.From the boardroom to factory floor, we create a culture where everyone isrespected and where people can be themselves, while being a part ofsomething bigger than themselves. We celebrate the notion that you canbelong at HP and bring your authentic self to work each and every day.When you do that, you're more innovative and that helps grow our bottomline. Come to HP and thrive

  • Customer Analytics Manager for Hp.com

    hace 3 semanas

    Tlaquepaque, México Hewlett Packard A tiempo completo

    Individual who has hands on experience with a focus on numbers and querying databases to build out usecases and dashboards.Knowledge and Skills:- Analyzing customer data to better understand customers- Leverage the customer data to create segments for targeting and experimentation- Enrich the customer data with firmographic and intent data- Evaluate...

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