Digital Channel Planner

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Mattel is seeking a Digital Channel Planner to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of dolls YouTube channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the YouTube Strategy and creative teams to ensure consistency of voice and execution of programming strategy. Responsibilities: Publish and optimize videos on YouTube channels, ensuring alignment with channel strategy and platform best practices. Develop and test optimized thumbnails in coordination with the Graphic Design team. Manage and update channel content , including playlists, banners, trailers, and curations. Collaborate with Creative and Strategy teams to support programming calendars and video delivery workflows. Track and analyze performance data to apply real-time optimizations and improve channel growth. Support livestream operations and overall channel management as needed. Qualifications: Minimum 1-2 years’ experience in content publishing. Advanced English proficiency, especially in verbal communication, is indispensable. BA/BS preferred Experience working with children’s content on YouTube in some capacity. Ability to analyze data and extract insights to create recommendations Experience in the consumer internet and media industries, specifically YouTube content publishing landscape. Google Analytics, YouTube Analytics (including CID) experience required. About Us: We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities. #J-18808-Ljbffr