Creative Marketing Manager

Waking Up is looking for a Creative Marketing Manager to bring our content and product to life across channels through thoughtful, high-quality execution. This role is for someone who thrives on making things, getting things done, and collaborating across teams to craft marketing moments that resonate.You’ll play a central role in telling the story of Waking Up - from new content launches and teacher conversations to product features and seasonal campaigns. This role is ideal for a strong executor with creative instincts, project management skills, and a deep appreciation for clarity and good storytelling.Video Production & Visual Creative- Own and lead the creation of marketing videos, including UGC-style clips, trailers, testimonials, explainers, and evergreen brand assets - guiding contributors, shaping scripts, and overseeing delivery.- Coordinate shoots, interviews, or testimonials with internal team members, teachers, and external contributors.- Collaborate with internal designers, editors, and agency partners to bring campaigns to life visually and narratively.- Manage video post-production with internal tools or external editors - ensuring all final outputs are brand-aligned and platform-optimized.✍️ Copywriting & Messaging- Maintain and evolve Waking Up’s brand voice & tone across formats, balancing clarity with depth.- Collaborate with stakeholders to translate complex or philosophical ideas into accessible, resonant messages.Social Media & Content Distribution- Own day-to-day management of social channels (Instagram, TikTok, LinkedIn, YouTube).- Manage Waking Up’s social media channels (Instagram, TikTok, LinkedIn, YouTube), focusing on visual and video-forward content.- Plan and publish content that aligns with what’s happening in the app, the world, and the company.- Monitor trends, respond to cultural moments, and adapt our social presence to expand reach while remaining brand-aligned.Campaign Execution & Project Management- Work cross-functionally to support launches, from creative briefs to live assets.- Manage timelines and keep collaborators aligned - ensuring content goes out the door on time and at a high standard.- Coordinate agency work streams, give actionable feedback, and ensure quality control on all creative outputs.Performance & Optimization- Track content performance and engagement across formats.- Share learnings and help improve what we make and how we tell stories based on results.- Evolve our formats, style, and storytelling based on what performs.**Requirements**:What You’ll Bring- 4+ years in content marketing, creative production, or brand storytelling roles.- Experience managing creative projects and working cross-functionally.- Comfort with video as a medium - whether writing scripts, producing UGC, or guiding post-production.- Exceptional writing skills and a proven ability to craft messaging that is clear, human, and voice-consistent.- Familiarity with digital marketing channels, especially lifecycle, paid social, and organic social.- Strong creative instincts and a collaborative spirit. You can take direction, give feedback, and make ideas better.Nice to Have- Experience in wellness, mindfulness, or mission-driven brands.- Light design/video editing experience (e.g., Figma, CapCut).- Familiarity with Notion, ClickUp, or similar tools.Why This Role MattersThis is a rare opportunity to work with a brand that’s not trying to win attention for attention’s sake. We care more about depth than hype, and we’re looking for someone who can create work that reflects that.**Benefits**- Health Care Plan (Medical, Dental & Vision)- Retirement Plan (401k, IRA)- Life Insurance (Basic, Voluntary & AD&D)- Paid Time Off (Vacation, Sick & Public Holidays)- Family Leave (Maternity, Paternity)- Short Term & Long Term Disability- Training & Development- Work From Home- Wellness Resources