Growth Marketing Specialist

At Paystand, we're not just another fintech company—we're trailblazers in decentralized finance (DeFi), transforming how businesses manage their finances. With thriving hubs in Santa Cruz, San Francisco, Austin, Minneapolis, Mexico City, Hermosillo, and Guadalajara, we're leading a global revolution in financial systems. Recognized on the Inc. 5000 list for five consecutive years, we're among the fastest-growing companies reshaping the future of finance.Our Expanding Ecosystem: Paystand isn't just a company—it's a growing global network. With the strategic acquisitions of Teampay, a leader in spend management, and Yaydoo, a top AR and AP platform in Latin America, we're building an expansive ecosystem designed to revolutionize financial operations and fuel business growth worldwide.Why Paystand?What We Do: By harnessing the power of blockchain technology, we digitize receivables, automate financial processes, reduce time-to-cash, lower transaction costs, and unlock new revenue streams for businesses.Why We Do It: We're driven by a mission to revolutionize digital payments and decentralize finance, creating a more open, inclusive, and transparent financial ecosystem, starting with B2B payments.How We Do It: As change-makers in the DeFi movement, we don't just follow trends—we set them. If you're passionate about shaping the future of fintech and eager to redefine what financial technology should look like, Paystand is the place where you can make a significant impact.**Join Us: Be part of something bigger. Join Paystand and help us lead the financial revolution.**:ONLY RESUMES IN ENGLISH WILL BE CONSIDERED FOR THE ROLE.**Role at a Glance**The Growth Marketing Specialist will drive customer acquisition through a combination of performance marketing, content strategy, and CRM optimization. This role is ideal for someone who thrives on experimentation, is data-obsessed, and enjoys working across the entire funnel—from paid campaigns to post-click optimization and lead nurturing.**Core Responsibilities**- Launch, manage, and scale paid acquisition campaigns across Meta and Google Ads.- Own and execute tactical content needs such as campaign briefs, copy testing, and landing page variants, aligned to conversion goals.- Optimize HubSpot for campaign performance—lifecycle stages, workflows, lead scoring, and attribution.- Partner with Sales and RevOps to improve lead quality and handoff.- Own and report on key growth metrics like CPL, CAC, conversion rate, and lead quality.- Run A/B tests to iterate on messaging, audiences, landing pages, and creative.**Requirements and Qualifications**:- 2-4 years in growth or performance marketing, ideally in B2B, SaaS, or fintech environments- Track record of success managing digital acquisition and funnel optimization- Experience building and optimizing lifecycle marketing in HubSpot- Ability to balance creative ideation with analytical execution**Perks**:- Enjoy generous PTO and sick leave, because we believe in balance.- Fuel your days with free snacks and paid lunches in the office.- We've got your health covered with Major Medical Health Insurance.- Unlock stock options and own a piece of our success- Work with the best tools and equipment, setting you up to thrive.- And the best part? Endless growth opportunities await you as we rapidly expandIf you're passionate about driving change in the FinTech landscape and being part of a company that is shaping the future of digital payments, we invite you to explore opportunities with Paystand.More than a resume, we prioritize a genuine commitment, impactful contributions, and the ability to thrive in our dynamic, collaborative environment. We are enthusiastic about providing you with opportunities to learn and grow within this role. If your experience aligns closely with what we're seeking, we encourage you to apply.We celebrate the belief that diversity in backgrounds and thoughts fuels better problem-solving and fosters more creative thinking. Our commitment to adding new perspectives to the team reflects our dedication to innovation and inclusivity.Your journey is important to us, and we look forward to the possibility of welcoming you to our team at Paystand. Feel free to reach out; we can't wait to hear from you.All roles are on-site only. Only English resumes will be considered.LI-Onsite