Growth Hacking Marketing Specialist

hace 3 semanas


Monterrey, México OTIF A tiempo completo

About OTIFOTIF is pioneering the full digitization and integration of the global supply chain—the only company worldwide doing so at this scale. We handle over thousands of shipments and more than 2,000+ ocean containers monthly, revolutionizing logistics with AI-powered real-time tracking, predictive ETAs, and innovative pricing models. Operating across Mexico, the U.S., and China (with expansion underway), we're building the ultimate platform for seamless global trade.The RoleWe're seeking a dynamic, high-energy Growth Hacker with young energy and proven digital marketing expertise to accelerate OTIF's B2B expansion. Inspired by Airbnb's ingenuity and Stripe's precision, you'll create and deploy customer-centric, data-powered strategies to empower B2B clients with Fortune 500-level freight efficiency. This is your chance to drive hypergrowth in a trillion-dollar industry.Key ResponsibilitiesDesign Growth Hacks: Launch low-cost, high-impact strategies like viral loops, platform integrations, and referral systems tailored to B2B logistics.Own SEO & Organic Growth: Optimize content to rank for key B2B logistics terms and outperform competitors.Manage PR & Thought Leadership: Secure media coverage and build OTIF’s voice through influencer outreach and storytelling.Drive Social Media Strategy: Grow presence on LinkedIn, X, and niche forums to engage B2B audiences.Create Viral Content: Develop shareable assets like infographics and interactive tools to generate word-of-mouth.Run Experiments & CRO: Use A/B testing, heatmaps, and UX tactics to optimize conversions across the funnel.Analyze & Report: Track performance with GA4, Mixpanel, and dashboards to inform decisions and tie efforts to KPIs.Collaborate Cross-Functionally: Work with sales, product, and operations to align campaigns with business growth goals.**Qualifications**:2-5 years in digital or growth marketing, preferably in B2B, SaaS, or logistics/tech environments.Bachelor's degree in Marketing or a related field (or equivalent demonstrated through a strong portfolio).A metrics-obsessed mindset with a track record of data-driven decisions and customer insights.Fluent in English; proficiency in Spanish required; Mandarin a significant plus.Bonus: Prior experience marketing to B2B logistics or supply chain audiences.What We OfferCompetitive Salary: Compensation aligned with top-tier tech talent, with performance-based growth potential.Meaningful Impact: Help thousands of B2B companies thrive with access to world-class supply chain technology.Innovative Culture: Work in a fast-paced environment that values speed, creativity, and bold thinking—think Tesla, but for global logistics.Professional Perks: Access to continuous learning, powerful digital tools, and the freedom to experiment and grow your skill set.Global Scale Up: Join a global, distributed team working across Mexico, the U.S., and China.How to ApplyYour resume.A cover letter highlighting one disruptive growth idea you'd implement at OTIF.Link to your digital portfolio.We're excited to see how you'd hack our growthTipo de puesto: Tiempo completoSueldo: A partir de $22,000.00 al mesBeneficios:- Aumentos salariales- Descuentos y precios preferenciales- Estacionamiento gratuito- Opción a contrato indefinido- Programa de referidos- Teléfono de la empresaLugar de trabajo: Empleo presencial


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