Senior Manager, Brand Coca-cola

Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.**What You'll Do for Us**:- Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.- Developing marketing plans which support strategic initiatives to deliver annual business plan.- Developing and communicating written briefs for use by agencies and directing their work activities.- Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.- Assisting in developing portfolio strategies across brands/categories.- Providing on-going business analysis to identify and prioritize brand-building opportunities.- Developing annual brand business reviews, as well as growth platforms and brand roles.- Recommending brand budgets and investment allocation.- Building a clearly defined positioning for new offerings, new categories entrants/brands.- Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.- Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.- Presentations of business results for marketing manager, regional manager and divisions.- Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.**Qualifications & Requirements**:- Bachelor’s degree in Marketing, Communications or Business.- 5+ years of experience in brand management.- Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.- Knowledge of procedures and media used to drive increased volume and brand equity.- Ability to manage and inspire agency performance.- Making consumers and their needs the primary focus of the business.- Knowledge of the creative brief development process.- Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.- Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.- Fluent/Advanced English is required.**What We Can Do For You**:- ** Exposure to World Class Leaders**: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.- ** Brand Reputation**: You'll have the opportunity to work with over 200+ brands worldwide.- ** Challenging Work**: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.**Skills**Media Planning; Influencing; Sponsorships; Local Advertising; Shopper Marketing; Online Marketing; Marketing Activation; Consumer Segmentation; Competitive Assessments; Creative Briefs; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management**Our Purpose and Growth Culture**:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.