Sr Manager Channel Strategy with Focus On E-commerce

**CREATIVITY IS OUR SUPERPOWER**. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.The Sr. Manager of Channel Strategy - E-Commerce will be responsible for overseeing the company’s channel strategy, with a strong focus on developing and driving the success of E-Commerce for LATAM. This role requires a strategic and analytical leader who can optimize online sales, enhance customer experience, and collaborate cross-functionally to maximize business growth.- Define and oversee the company’s omnichannel strategy, integrating E-Commerce with other sales channels.- Develop and execute a comprehensive Channel strategy with focus on E-Commerce growth aligned with the company’s overall commercial goals.- Drive online sales performance, ensuring best-in-class digital experiences and conversion optimization.- Oversee the direct-to-consumer (DTC) platforms, marketplaces, and other digital sales channels to ensure profitability and scalability.- Collaborate with cross-functional teams (Marketing, IT, Supply Chain, Finance) to enhance online product visibility, pricing strategies, and promotional campaigns.- Ensure a seamless and cohesive customer journey across all commercial touchpoints.- Analyze sales data, market trends, and consumer insights to continuously optimize channel performance.- Conduct in-depth analysis of online consumer behavior and leverage insights to refine the digital commerce strategy.- Lead and develop a team focused on E-Commerce and commercial channel excellence.- Bachelor’s degree in Business, Marketing, E-Commerce, or a related field (MBA preferred).- 10+ years of experience in E-Commerce, Digital Marketing, or Commercial Strategy, preferably within a consumer goods, retail, or technology-driven environment.- Proven track record of scaling E-Commerce businesses, driving revenue, and optimizing digital sales channels.- Strong understanding of omnichannel strategy, ensuring seamless integration of online and offline experiences to drive consistent traffic and sales.- Strong knowledge of E-Commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, Amazon, etc.) and digital analytics tools.- Experience with SEO, SEM, paid media, CRM, and digital marketing automation.- Strong ability to conduct sales data analysis to drive decision-making.- Ability to define portfolio strategies and key initiatives by market and channel, ensuring alignment with regional and global priorities.- Experience in developing and executing action plans with clear milestones and timelines for each channel.- Proven ability to conduct performance reviews to assess and optimize channel effectiveness.**What It’s Like to Work Here**We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.- We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.**Who We Are**Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mat