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**About ApprovalMax****The role**We are looking for a Marketing Acquisition Manager to join our growing team. Reporting to the Head of Global Campaigns, you'll be in charge of executing marketing strategies to acquire new customers in North America. Your primary objective is to generate marketing qualified leads through channels that focus on accounting and bookkeeping firms, as well as finance professionals in businesses.Success in this role requires attention to detail, a keen eye for quality, and the ability to articulate our product value proposition to effectively address customer problems. Your dedication to tracking campaign performance, backed by data, is crucial in identifying what's working and what isn't.**Your responsibilities**:- Running targeted acquisition campaigns and initiatives to generate quality leads for our Sales team.- Planning, launching, and monitoring marketing activities across all of ApprovalMax’s customer segments to increase our market share in North America.- Collaborating with peers in Marketing, Sales, and other teams.- Launching campaigns, organizing events, running webinars, and paid promotions.- Assessing the ongoing effectiveness of our marketing programs for our products and reporting back to the business, recommending necessary changes.**Experience/Requirements**:- Proven experience and success in Marketing- Must have copywriting experience - launching B2B products will be highly regarded- A Tertiary Qualification in Marketing- Experience with Hubspot will be highly regarded- Demonstrate knowledge of how to market software solutions across North America- Great attention to detail and strong planning and execution of agreed plans- Power user of networking tools such as LinkedIn, Twitter, YouTube and Facebook- Exceptional ROI-tracking skills, and ability to prove what is, or isn’t working**This role is**:- Full-time and permanent.- 100% remote.
