Head of Market Development

Cloudbeds provides the platform that powers hospitality, driving streamlined operations, increasing reservations and revenue, and enabling memorable guest experiences for lodging businesses of all sizes and types. Named the No. 1 PMS and No. 1 Hotel Management System by Hotel Tech Report in 2022, Cloudbeds is trusted by properties across the globe for its award-winning front desk, revenue, distribution, guest acquisition and guest engagement solutions seamlessly combined in a single unified system.Behind the Cloudbeds platform is a growing team of 700+ employees distributed across 40+ countries speaking 30+ languages. From data architects to UX designers, integrations managers to payments experts, former hotel managers to former OTA executives, our team comprises the brightest minds in technology and hospitality working to solve the industry's biggest challenges.From the beginning, we've believed that our people are our greatest asset, so we founded the company as #RemoteFirst, #RemoteAlways with shared core values that allow our team to thrive. This means we:- Hire the best people around the world;- Emphasize the value of results over hours put in;- Provide flexibility in working hours and locations;- Foster an inclusive environment that celebrates bold thinking and diverse perspectives;- Offer open vacation policies, free LinkedIn Learning, and other benefits that promote well-being and professional development.Together we're on a mission to power every property in the world and to do that, we need to find the best talent in the world. That's why we're on the search for a superstar **Head of Market Development (LATAM)**. This is a pivotal role at Cloudbeds whose aim is to help our regional sales team achieve deep market penetration in key geographic regions and hospitality verticals by using their extensive network and knowledge of the local market to accelerate our outbound sales pipeline. This role will oversee the LATAM region and be responsible for developing and executing integrated marketing plans to boost brand awareness, generate leads, and nurture stakeholder relationships. Key responsibilities include collaborating with sales teams to align marketing strategies with revenue goals, organizing and promoting local events, building relationships with key stakeholders to drive referrals and amplify our brand, and driving market-specific content creation. Success in this role is characterized by substantial growth in qualified outbound and referral leads, increased market share, and increased brand awareness in the region.**What You Will Do**:- Develop and execute comprehensive marketing plans tailored to the assigned region that build brand awareness in the assigned region, target key stakeholders with whom to build relationships, and identify low-cost, high-impact initiatives to influence and accelerate the sales pipeline in this region.- Drive lead targeting and lead generation of ideal customer profile through marketing activities and plans.- Organize and manage impactful industry events in collaboration with the events and sales team, including trade shows, conferences, and local CB connect events, to increase brand visibility, drive partner co-promotion, and cultivate networking opportunities.- Drive the creation of compelling and relevant content for the market, such as webinars, videos, case studies, presentations, social media content, and blog posts to support lead generation and thought leadership.- Foster and maintain relationships with industry associations, partners, and influencers to enhance brand credibility and expand market reach.- Collaborate with the regional sales team and the broader marketing team to execute campaigns and marketing initiatives.- Monitor and report on key performance metrics, including lead generation, referral revenue, conversion rates, event attendance, and regional market share to measure the effectiveness of marketing efforts.- Analyze market trends, competitive landscape, and customer insights to identify opportunities and refine marketing strategies accordingly.- Collaborate cross-functionally with product, sales, partnerships, and customer support and provide market insights to key internal stakeholders- Continuously stay updated on local industry trends, emerging technologies, and best practices to drive continuous improvement in marketing strategies- Act as a spokesperson for Cloudbeds for regional events and media interviews.- Present at Cloudbeds events as a featured speaker and local expert.**You'll Succeed With**:- Strong strategic mindset with the ability to align marketing initiatives with broader sales and revenue objectives- Proficiency in creating and executing integrated marketing plans, leveraging various channels and tactics- Strong knowledge of the hospitality and hospitality tech industry in the assigned market with an established network of industry contacts and influencers- Customer-centric mindset with