Marketing Brand Management

hace 3 semanas

Insurgentes, México Novartis A tiempo completo

**Summary**:- Gerentes de marcas locales O especialistas globales / regionales / locales en sub-función dentro de una sub-función de marketing específica.- Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.**About the Role**:Key responsibilities:~ Prepares the content for integrated brand teams and launch teams.~ Responsible for the execution, monitoring, and analysis of agreed-upon tactical plans to ensure the growth of the brand(s).~ Leads the development of promotional activities in accordance with internal SOPs and the Code of Conduct.~ Monitors and controls brand budgets, forecasts, and expenses, and evaluates the product marketing mix to assess profitability and results.~ Identifies market information and opportunities in the area through customer interactions~ Executes core marketing activities as well as initiated regional marketing activities~ Monitors product performance and the external environment using appropriate tools and taking corrective action if necessary to meet business objectives~ Collaborates with Marketing and Medical teams to maximize activities: - Scouting Centers, KOLs, and OLs by disease within the assigned territory - Identify specific needs for each patient segment and the implications of the disease for each within the assigned territory**Key Performance Indicators**- Local brand managers OR global/regional/local specialists in a sub-function within a specific marketing sub-function.- Define product strategy in conjunction with local management and the global marketing department, and implement supporting tactical plans/projects.**Work Experience**- Bachelor’s degree- Multicultural Experience- Operations Management and Execution- Project Management- Advanced English**Skills**~Digital Marketing~Marketing Strategy~Product Strategy~Asset Management~Product Marketing~Product Lifecycle Management (PLM)~Understanding of the Healthcare Sector~Expertise in Priority Disease Areas~Commercial Excellence~Operational Excellence~Customer Focus~Agility~Influencing Skills~Negotiation Skills~Stakeholder Engagement~Stakeholder Management~Strategic Alliances~Cross-Functional Collaboration**Benefits and rewards****Commitment to Diversity and Inclusion**Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.DivisionInternationalBusiness UnitInnovative MedicinesLocationMexicoSiteINSURGENTESCompany / Legal EntityMX06 (FCRS = MX006) Novartis Farmacéutica S.A. de C.V.Alternative Location 1INSURGENTES (Sandoz), MexicoFunctional AreaMarketingJob TypeFull timeEmployment TypeRegularShift WorkNo**Ajustes de accesibilidad**:

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