Performance Programmatic Senior Analyst

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:The next oranger on the team needs to be organized, have strategical thinking and resilient.Role Responsibilities:**Responsibilities**:- Planning and execution of a holistic media acquisition strategy in Programmatic media channels. Support growth while working on different initiatives across the funnel- Analyze performance and provide insights to ensure key partners understand plans, optimizations and results. Define Kpis to monitor.- Ensure proper tracking, attribution, automation, and optimization by leveraging different teams and tools- Manage the relationship with our partners and agencies to ensure best-in-class communication, support and execution- Cooperate with business units, leveraging strategic vision to inform, consult, and recommend innovative solutions to unrivaled challenges.Role Qualifications:- 1+ years of performance marketing experience (preferably with consumer apps)- App campaigns,Programmatic, Ad networks experience DSPs/SSP, and specially DV360 advertising buying knowledge.- Excellent communication, the ability to engage internal and external customers- Ability to use data to inform and support critical decisions- Incrementality mindset is a plusEEO Statement:**You'll love working at DiDi because**- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.**We are committed to building inclusive and diverse teams.**We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.