Brand Assistant

Join our Beauty Team at Helen of Troy as our Brand Assistant (hybrid work onsite and from home), and make an immediate impact on our trusted brands:Revlon,Hot Tools,Bed Head- Together, we build innovative and useful products that elevate people's lives everywhere every dayLook around your home, and you'll find us everywhere:In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talentWhat you will be doing:Responsible for managing the day-to-day execution and communication of physical and digital brand marketing strategies for the Beauty brands.- Responsible for creating monthly calendars of social media.- Follow-up on the monthly SM and PR reports and review investments.- Support the launching of new products in LATAM with influencers and media plans.- Develop annual marketing plans in conjunction with sales team input to support initiatives in the top 5 clients.- Gather and present internal and market research data to support marketing plan development.- Collaborate with internal team to brainstorm all elements of the marketing plan.- Monitor competitive activity and industry trends and offers insights to support business objectives.- Analysis of the Mexican market and competition for sales (twice a year).- Dominance of OBI and competitive analysis (reporting of net sales).- Work closely with the US team to implement strategies and plans for appliances in LATAM.- Participate in the NPD process from concept inception through market introduction and local initiatives to drain inventories.- New Item Set up and follow-up of the creation of new codes in oracle system for LATAM.- Monitor and coordinate the development of new products.- Constant contact with the sourcing team in China for the process of development of the new products, approval of the samples and costs.- Assist with the artwork and development of new projects in LATAM and forefront with the US team.- Provide materials in a timely manner for LATAM to ensure the placement of new SKU's: pricing, updated sell sheets, delivery of samples, banners, instore materials, artworks, planograms).Skills needed to be successful in this role:- Excellent follow-thru, detail oriented and hands on approach to proactively managing and directing multiple projects simultaneously- Curious and passionate about the category- Passionate about social mediaMinimum Qualifications:- Bachelor’s Degree in Marketing or Business- 2+ years of proven marketing experience- Proficient with Microsoft Office, Oracle and project management programs- Confident and articulate in the English language with the ability to understand and follow oral and written instructions- Demonstrated understanding of marketing concepts and consumer behaviorPreferred Qualifications:- Exposure in LATAM markets/Multinational companies- Managed at least 1 direct report (trainee / intern)Wondering if you should apply? Helen of Troy encourages people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.LI-KE1LI-HybridIncorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe, and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.- The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time._