Brand Manager Sr

**Bayer es una compañía global con competencias centradas en los campos de las ciencias de la vida de la salud y la agricultura. Sus productos y servicios están diseñados para beneficiar a las personas y mejorar su calidad de vida. En Bayer tienes la oportunidad de ser parte de una cultura en la que valoramos la pasión de nuestros colaboradores por innovar y darles el poder de cambiar.****Brand Manager Sr.****Your Tasks & Responsibilities**:- Integrated marketing plan development & execution:- Lead the development of the integrated marketing plan to create a seamless multi-dimensional brand experience to achieve the KPIs defined (Brand Health, NS, FVE, FCA, SO& SI, DOH, Market Share) and guarantee the appropriate product position in the short, medium and long term.- Develop and execute plans along consumer and shopper journey.- Foster digital excellence and evolution:- Drives the decision-making process and inspire the creative development and plans (Data analytics, Content, Social media, Search engine optimization (SEO), Product/ux design & eCommerce).- Turn data into business opportunities:- Skillfully connects and interprets a wide set of data types from multiple sources to uncover key facts, patterns & trends with the aim of supporting the decision-making process for the Business Unit.- Ensure excellent KOL/HCP concepts and contacts:- Is clear on where, when, how the HCP influences decision making along the CSJ and creates a decisive action plan to leverage this.- NPDs:- Support in the development of new products.- Adapt global brand/innovation strategies to local needs.- Ensure outstanding launch preparation and execution.- P&I:- Ensure smart distribution and accurate implementation of P&I investment.- Budget and StraCo:- Give input in the short mid-term sales and market share forecasts.- Leverage on market evolution analysis and competitive intelligence management in line with sales expectations and assigned investment budget.- Forecast accuracy:- Ensure monthly the sales and market share forecast for the different SKUs of the brands including promotional and samples.- Trade, Mass Media & Digital investments:- Collaborate with Trade, Media and Digital to identify and manage the correct investment and communication plan to the customers (both below and above line).- Lead & collaborate with multifunctional teams in: campaign deployment, research and analysis, promotion, PR, media and advertising associated with assigned brands; assesses their success against plan (P&I and P&L). Consumer Goods and Medical Team: KAMs, Top Retailers (i.e. WalMart), Medical Associations, Key Opinion Leaders, Sales Force Team, Trade Marketing team, etc.- Marketing Excellence:- Deep understanding, knowledge, interpretation and usage of Marketing Excellence tools.- International network: partner with GCBUs to develop actionable brand strategies and tactics.- Leverage on the manager for providing feedback at international and national level.**Who You Are**:- Bachelor’s degree in marketing, Business Administration or similar careers.- English (90%) writing, reading and oral.- Presentation Skills.- Experience: 5 years in Marketing. Minimum 3 years as Brand Manager.- Knowledge of Consumer Market or OTC Market. Digital knowledge. LIFE competencies. Take calculated risks and course correct fast if needed.- Capabilities: Emotional intelligence, Critical Thinking, Sense of humanity, Analytical Ability, Innovative Orientation, Assertive communication and active listening, Cleverness, Proactivity, Team worker, Creative, oriented to results, Networking builder, Market and Consumer Sensibility, Conflicts Management, PR management, Maturity, Disciplined. Self-management.**Período de aplicación**:- Del 18 de Febrero al 04 de Marzo 2025**Código de referencia**:- **División**:- Consumer Health**Ubicación**:- Mexico : Ciudad de México : Ciudad de México**Área funcional**:- Marketing**Grado de posición**:- VS 1.3**Tipo de empleo**:- Permanente**Tiempo de trabajo**:- Indeterminado