Lead, Global Football Brand Marketing LATAM

hace 15 horas

distrito federal, México Nike A tiempo completo

Overview Who You’ll Work With The role is part of the Brand Management team, where you will lead the Football pillar, reporting directly to the Football Brand Marketing Director. You will also work cross-functionally with Sports Marketing, functions of the Marketing team, merchandising and marketplace teams, across LatAm and Nike HQ (Beaverton, Oregon). What You’ll Work On Implementation, execution and evaluation that support the broader city strategy, integrating marketing planning and overseeing of processes that enable timely and effective implementation by the cross-functional team. Lead the development of briefs and managing of creative partners and agencies by thinking, creating through the lens of online to offline vision and building strong consumer relationships through real-life marketing such as retail experiences, digital and physical events, specifically on the sport and Football scenes. Expand the brand’s closest connection to the consumer trends, including aspirations, behaviors, interests, needs and values. This will include formal and informal research, evaluating and distilling the findings. You will also work on maintaining a collaborative, highly creative and progressive work with cross functional teams to identify industry, city, influencer, athletes, and sport trends. Manage budget and cost-efficient implementation of resources and support brand reporting and recapping process, periodically. Qualifications Bachelor’s degree in Marketing, Business, or a closely related field. 8+ years of experience in consumer marketing or related experience in marketing strategy, marketing planning, brand marketing and sports and/or lifestyle marketing. Strategic and creative thinking. Genuine passion and knowledge of sport and Football, youth culture, the Mexico City consumer and Nike brand. Outstanding written and verbal communication skills. High level fluent English. Ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment. Excellent teamwork. Commitment to roll up sleeves to help Nike meet its collective goals. Familiarity and working experience in Mexico City are highly preferred. Key experience profiles include digital marketing and consumer brand. Strong skills in keynote presentations, synthetization of information and multitasking. #J-18808-Ljbffr

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