Analyst Product Marketing Ii

Key member of the Industrial Channel Marketing team that supports and delivers essential channel marketing activities for distributor partners. Work closely with distributor and TE product and marketing teams to design, execute and report on channel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights, and deliver sales of New Products. Work closely with Strategic Marketing, Product Management and Sales in the business units to leverage a combination of strategic market and customer insight, competitive understanding and compelling communications to develop differentiated value propositions that build Industrial and the business unit reputation and brand in its specific market verticals for the channel customers served through our distribution partners. Drive close partnership with distributor partners to better support business growth in distribution. This includes driving programs and ROI to proactively drive sales.Leverage the Industrial digital marketing team and central marketing resources for improved marketing performance and documented return on investment. Work closely with the TE and customers’ analytics teams to drive a culture of accountability, working across functional teams to measure, monitor and report on 360° impact of all marketing and customer touch points and engagements.Engage with Channel communications teams to create communications that engages Industrial’s customers to be advocates of the business and TE.Work closely with external agencies to develop close collaboration across the marketing team. This includes creative and advertising, content creation, event management and other marketing partners.Work closely with the Central Marketing Team to leverage shared strengths and resources whenever possible.**What your background should look like**:Key Responsibilities:Own all components of campaign development, implementation and measurement as well as ensuring our various channels and messages are working together to consistently articulate the value of TE to our customers, employees, partners and influencersManage strategic direction of multiple distributors in coordination with Channel Sales teams and Marketing to ensure we are capitalizing on our distributors’ strengths and opportunitiesDemonstrated experience working across the marketing mix and be an expert at communicating in written, oral and digital formsEnsure alignment of channel campaign strategy with overall marketing strategy and business prioritiesCreate, implement and measure the impact of distributor marketing campaigns leveraging all marketing channels - advertising, public relations, digital / social media, collateral and eventsResponsible for creating and maintaining print and digital marketing materials including newsletters, technical literature, presentations, direct mail and advertisementsMaintain an enterprise mindset, working closely with Direct, BU and Center Communications teams to ensure alignment in campaign messagingKnowledge, skills & experience required:BA/BS degree in Marketing communications, journalism, public relations or related field, or the equivalent combination of education and experience5+ years marketing experience including a demonstrated ability to produce effective communications and campaignsAbility to influence internal business partners with whom no direct reporting relationship existsExperience with digital marketing tools a plusComputer proficiency in MS Office (Word, Excel, PowerPoint, Visio) a mustExperience with project managementExperience working with external agencies a plusPersonal CompetenciesDynamic and high energy team player who can collaborate with a global teamMature, credible, patient, hard-working and persuasiveAbility to think strategically and translate strategy into actionStrong business acumen; sound business-sense and judgmentExcellent interpersonal, organization, leadership and project management skillsAbility to work independently, able to multi-task and perform under pressure and willing to roll-up sleeves and do the work required for flawless executionFlexibility to develop strong relationships with multiple departments in a large, matrix organizationLeadership in managing distribution network, key stakeholders and activitiesStrong ability to communicate the value of a wide range of technical products in a complex, fast-paced, rapidly changing environment**Competencies**:- Values: Integrity, Accountability, Teamwork, Innovation