Performance Marketing Intern

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.LI-HybridTeam Overview:Being part of the Paid Marketing team will give you the unique opportunity to help drive growth in one of the fastest growing companies ever. This data driven role calls for a rare combination of analytical thinking & interpersonal ability. You will have the opportunity to work in a tight team, where you will launch, build and run DiDi's business paid marketing campaigns in Spanish Speaking LatAm. Be prepared for a hectic, fast paced and challenging environment. Never a dull momentYou will be constantly seeking solutions that scale, while overseeing the growth of our business. Your processes and projects will directly contribute to DiDi growth in LATAMRole Responsibilities:- Designing and implementing initiatives for new user conversion, being able to leverage data for the decision making process.- Automating processes for driver conversion- Managing the design and execution of incentives, communications and product developments needed for new driver conversion, ensuring awareness and education needed by new users to complete their registration process.- Be primary point of contact for internal and external stakeholders, managing expectations and prioritizing operations to deliver results, whilst constantly working along cross-functional teams (Marketing, Legal, City Operations, Product, etc) and external vendors.- Defining and managing data dashboards to monitor national performance of driver conversion and vendor performance.- Wide international scope, including Spanish Speaking LatAm countries. Constantly generating knowledge through experimental testing.Role Qualifications:- Are currently studying Engineering, Marketing, Business Admin., Economics or any related degree.- Strong Spreadsheets skills (Excel / Google Sheets) are a must, other database experience is highly desired. Comfortable about learning and using new software tools.- Proven to be self-motivated, self-directed, and eager to take ownership of tasks to ensure solutions.- Effective communicator. Proficiency in English & Spanish- Able to balance and manage time effectively between school and workEEO Statement:- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.- We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.**We are committed to building inclusive and diverse teams.**We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.**_