Coca-Cola HBC | Senior Manager, Frontline Marketing

hace 3 semanas

distrito federal, México Coca-Cola HBC A tiempo completo

Why being part of Coca-Cola Latin America?

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.


Position Overview:

Focus, Scope, & Impact:

Front-Line Marketing Portfolio Manager will:

  • Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars).
  • Work on innovation projects and IMX campaigns in partnership with C&CL and Franchise Leadership.
  • Actively work on regional market development to ensure the right implementation of projects.
  • Provide market input for the development of OU- and market-level innovation projects.
  • Provide input to localization and real-time amplification of IMX campaigns within the Franchise units.
  • Support/execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX).
  • Manage brand activation at the local level, including POS activations & promos and experiential marketing and events, in coordination with bottlers.
  • Support the system in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.


Function Related Activities/Key Responsibilities:

Work Focus

  • Provide franchise unit-level input on marketing plans (e.g. consumer/shopper insights) and other key elements of broader OU strategy, as necessary.
  • Develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda.
  • Lead negotiations and alignment with key stakeholders.
  • Coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
  • Identify needs for campaign localization or customization as necessary.


Related Work Experience:

  • Marketing and leadership experience (10-12 years).
  • Business, commercial and financial acumen.
  • Experience working in cross-functional and cross-geographical teams is preferred.


Functional Skills:

Mastery Of (Required):

  • Marketing Activation / Execution.
  • POS and Experiential Marketing.
  • Relationship Management (With External Stakeholders).
  • Strong Team Player.
  • Growth-Oriented Thinking.

Broad Expertise In (Good to Have):

  • Market Dynamics In Franchise Unit.
  • Media Buying.
  • Consumer Insights.
  • Strong Financial And Commercial Acumen.

Communication Focus

  • Role will require communication with OU Frontline Marketing Lead and the regional lead, and IMX & C&CL teams.
  • Role will also interact frequently with Bottlers and external parties.

Primary Location:

Primary location will be Mexico. Budget relocation not approved for this role.

What We Can Do For You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants.
  • Purpose Driven: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products.
  • Global Connections: Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
  • Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

Skills:

Leadership; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Channels Strategy; Marketing Strategies; Waterfall Model; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management.

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