Coca-Cola HBC | ARTD Director

hace 2 días

distrito federal, México Coca-Cola HBC A tiempo completo

The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing, and ARTD community. This position will play a critical role in the annual joint business planning process, development of growth strategies, innovation, and digital. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties. We are looking for a highly strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills.

What You’ll Do for Us

  • Leads the development and implementation of ARTD marketing strategies in collaboration with the bottlers in order to drive category growth.
  • Works to develop long-term customer relationships and has full ownership of senior-level contact relationships to resolve and influence complex customer situations (franchisees & bottlers).
  • Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the brand & category), & “Now What” (recommendations in how to apply to customers' business).
  • Construct & Deliver annual marketing calendar that shapes and contributes to the long-term planning process.
  • Seek out and leverage internal tools and resources to support marketing strategies (e.g., via channel, asset, and brand).
  • Lead key strategic meetings (e.g., Bottlers monthly meetings/QBP).
  • Identify and leverage marketing opportunities through consumer and shopper insights and linking to brand strategy.
  • Build and track portfolio strategy implementation, including new products and brand launches.

Qualification & Requirements

  • Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
  • 5+ years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
  • Advanced strategic thinking & application.
  • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
  • Previous marketing experience.
  • Demonstrated personal leadership skills and influencing ability.
  • Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
  • Effective oral and written communication skills with the ability to create persuasive selling stories.

Skills:

  • Results-Oriented
  • Leadership
  • Sales Process
  • Influencing
  • Account Management
  • Customer Relationship Management (CRM)
  • Sales Management
  • Forecasting
  • Marketing
  • Marketing Strategies
  • Pitch Presentations
  • Consultative Sales Management
  • Business Insights
  • Sales Forecasting
  • Communication
  • National Account Sales
  • Customer Service Management
  • Decision Making
  • Business Development
  • Negotiation
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