Marketing Insights Manager

Become a Part of the NIKE, Inc. TeamNIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.WHO ARE WE LOOKING FOR?WHAT WILL YOU WORK ON?Your day-to-day work will involve being a "data detective" and consumer advocate for our Digital Business. You’ll work with key marketing partners to deeply understand their business strategies and priorities, actively finding opportunities where research, analytics, and personalization can most powerfully impact consumer experiences and drive internal decision-making. Typical tasks include:- Analyzing and using data to optimize content for our consumers incorporating a wide variety of signals, data types, and sources- Driving data-directed audience selection, targeting, and segmentation strategies in partnership with marketing leaders- Communicating action-orientated insights to the business to inform marketing strategies through qualitative/quantitative synthesis and compelling/visual storytellingYou'll deliver solutions and education to empower self-service analytics; as well as drive scalable and sustainable impact from the organization’s analytical capabilities.WHO WILL YOU WORK WITH?You will sit within the APLA Consumer Insights & Analytics function and serve as an APLA Nike Marketing Science expert, reporting to the Director of APLA Marketing & Membership Science. You’ll partner with Nike Marketing leaders, to help them build, deliver, & optimize a world-class personalized marketing content for the Nike consumer in APLA. You’ll also partner closely with multi-functional analytics team to create and implement scalable insights to drive consumer engagement and growth in Asia, Pacific, & Latin AmericaWHAT YOU WILL BRING?- Bachelor’s degree in marketing, statistics, computer science, econometrics, applied math, or a quantitative behavioral sciences field preferred or a combination of relevant education, experience, and training- 3+ years of experience doing quantitative analysis on digital experiences and communication channels- Fluency in SQL (Hive) or similar experience in analyzing large structured and unstructured datasets- An understanding of advanced analytics techniques; competency with statistical packages such as R, or Python- Knowledge of standard methodologies & current trends in digital marketing communication and CRM strategy for retail, digital commerce, or mobile apps preferred- Ability to use analytics to understand digital consumer behaviors and find opportunities to accelerate growth- Adept at creative storytelling using data-driven insights, and ability to bring sophisticated consumer data to life for marketing and business partners- Experience building positive working relationships and working successfully in multi-functional teams with varying levels of understanding of analytics- A clear understanding of Digital Marketing metrics, Online Commerce KPIs and ROI, sales attribution models, and omnichannel analytics- Experience in designing end-to-end testing (A/B and multivariate), research, and analytics plans via working with key partners to identify opportunitiesNIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation,