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Responsabilidades

Centralizar información proveniente del CRM Sale-U, plataformas digitales y reportes de

distribuidores.

Construir dashboards dinámicos y reportes ejecutivos para dirección.

Analizar tendencias y patrones para generar insights accionables.

Apoyar toma de decisiones de marketing, ventas y postventa.

Mantener consistencia en definiciones y métricas clave.

Conocimientos / Certificaciones

Manejo de Power BI, Looker Studio o Tableau.

Dominio de métricas de CRM automotriz (leads, citas, test drives, conversiones, retención).

Conocimientos básicos de SQL.

Storytelling con datos para audiencias ejecutivas.

Deseable: certificación en análisis de datos o visualización.