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Responsabilidades
Centralizar información proveniente del CRM Sale-U, plataformas digitales y reportes de
distribuidores.
Construir dashboards dinámicos y reportes ejecutivos para dirección.
Analizar tendencias y patrones para generar insights accionables.
Apoyar toma de decisiones de marketing, ventas y postventa.
Mantener consistencia en definiciones y métricas clave.
Conocimientos / Certificaciones
Manejo de Power BI, Looker Studio o Tableau.
Dominio de métricas de CRM automotriz (leads, citas, test drives, conversiones, retención).
Conocimientos básicos de SQL.
Storytelling con datos para audiencias ejecutivas.
Deseable: certificación en análisis de datos o visualización.