Digital Sr Coordinator

Overview:**We Are PepsiCo**Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.**Know more**:PepsiCoJobs**Join PepsiCo, dare for better.****Responsibilities**:**The Opportunity**:This role is responsible for developing and executing audience-driven content strategies that enhance marketing effectiveness, drive cultural relevance, and contribute to building iconic brands. The role will oversee content execution, audience refinement, and campaign optimization, ensuring that digital activations are data-driven, insight-led, and aligned with brand-building objectives.This role collaborates closely with Brand, Media, Data, and eCommerce teams, as well as external agencies and digital platforms, to ensure content effectiveness, audience engagement, and measurable results.**Your Impact**:As Digital Sr Coordinator your functions would consist of- Develop and execute audience-first content strategies, ensuring relevance and impact across digital channels.- Ensure content and media activations are data-driven, leveraging insights from first-party data (1PD) and audience analytics.- Own the execution of Always On Content Framework, ensuring timely delivery, alignment with brand objectives, and measurable impact.- Manage Full-Funnel Content Activations, supporting digital pilots for key brands and aligning strategies with campaign goals.- Coordinate cross-functional teams and external partners (agencies, media platforms) to ensure flawless execution.- Optimize eCommerce content, ensuring visibility and engagement in retailer platforms and brand stores.- Monitor and track digital performance, analyzing key metrics (engagement, CTR, ROAS, VTR) and implementing optimizations.- Test and implement content innovation pilots, working with partners like TikTok, Meta, and Google to explore new content formats.- Ensure seamless project management and execution, keeping deliverables on track and solving roadblocks proactively.- Report on digital content effectiveness, providing actionable insights to improve performance.Qualifications:**Who Are We Looking For?****Experience**- +3 years of experience in digital marketing, content strategy, media, or project execution.- Strong understanding of audience segmentation, media activation, and full-funnel content strategies.- Proven ability to manage projects from strategy to execution, ensuring alignment, timeliness, and impact.- Experience in digital campaign optimization, content execution, and audience engagement strategies.- Highly organized, results-oriented, and proactive, with the ability to coordinate multiple stakeholders and ensure flawless execution.- Creative mindset with a strong operational focus—balancing innovative content strategies with executional discipline.- Knowledge of first-party data (1PD) activation and its role in content personalization.- Familiarity with eCommerce content strategies and performance marketing.- Ability to analyze digital performance metrics and translate them into actionable insights.- Experience managing external agencies and media partners.- Strong communication and presentation skills to align teams and drive initiatives forward.**What can you expect from us**:- Opportunities to learn and develop every day through a wide range of programs.- Internal digital platforms that promote self-learning.- Development programs according to Leadership skills.- Specialized training according to the role.- Learning experiences with internal and external providers.- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.- Financial wellness programs that will help you reach your goals in all stages of life- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.We are an equal opportunity employer and value