Google Ads Specialist

**Google Ads Specialist Opportunity at AdClass****Who We Are****Local Legend** is the newly launched sister company of **AdClass** - and we're on a mission to become the go-to lead generation partner for local service-based businesses across the U.S. From land clearing companies in Texas to roofing crews in Florida, we help the backbone of America’s economy fill their calendars with real, ready-to-hire customers.We’re starting lean but building bold. We already have 8 active clients, and our goal is to grow to 50+ over the next 12 months. To do that, we’re looking for a **Google Ads Specialist - someone with experience managing Google Search advertising campaigns for multiple clients simultaneously in the local services industry.****About the Role****Role**: Google Ads Specialist**Schedule**: Full-time (40 hours/week) | Must have some overlap with EST (US) hours**Compensation**: $1,500 USD/month (with opportunity for growth based on performance)**Start Date**: ASAPWe’re looking for a Google Ads Specialist who will help drive measurable results for our Local Legend clients through local search ads and lead generation campaigns. You’ll manage accounts for service-based businesses like pool contractors, HVAC companies, roofers, and outdoor lighting installers—building campaigns that generate high-quality leads at scale.**The Mission**Your mission as our Google Ads Specialist is simple: To help our clients dominate their local markets by building, managing, and optimizing Google Ads campaigns that drive real results—calls, form fills, and booked appointments.This means:Launching and managing high-performing Search and Performance Max campaigns.Generating consistent, high-quality leads while maintaining efficient CPLs.Continuously testing new keywords, ad copy, and targeting strategies.Partnering closely with our creative and systems teams to align funnels, automations, and tracking.**What You’ll Be Responsible For****1. Campaign Management**- Build, launch, and optimize Google Search, Display, and Performance Max campaigns.- Manage ad budgets and bids to hit target CPL and ROI goals.- Write compelling ad copy and test new variations regularly.- Ensure all campaigns meet tracking and attribution standards (via tools like Google Tag Manager, GA4, and Hyros).**2. Local Services Strategy**- Plan and execute local search campaigns for industries like:- Pool construction- Roofing- HVAC- Permanent lighting- Outdoor shades/blinds- Land clearing, and similar service niches- Optimize geo-targeting, keyword structures, and extensions for local intent.- Stay updated on Google’s local ad product updates and algorithm changes.**3. Reporting & Optimization**- Analyze campaign performance and prepare reports using Looker Studio or Google Sheets.- Identify and act on opportunities to lower costs and increase conversions.- Present key insights and recommendations in clear, data-backed updates.**What We’re Looking For****Must-Have Experience**- 2 years running **Google Ads for local businesses** (Search & Performance Max).- Strong understanding of **lead generation funnels** for service-based industries.- Proven success optimizing campaigns to achieve target CPLs and high ROI.- Proficiency in campaign setup, keyword research, bidding strategies, and ad testing.- Familiarity with **Google Tag Manager, GA4, and conversion tracking**.- Strong written and verbal communication in English.**Bonus Points**- Experience with **Local Service Ads (LSAs)** or **YouTube Ads**.- Familiarity with CRM platforms or call-tracking systems.- Agency experience managing multiple client accounts simultaneously.- Comfortable working in a fast-paced, international remote team.**What You’ll Help Build**You’ll be part of a growing team shaping the foundation of **Local Legend**—AdClass’s specialized arm dedicated to helping local businesses scale sustainably.You’ll work directly with leadership to:- Build and optimize lead-generation systems for clients.- Improve tracking and reporting infrastructure.- Refine the playbook for scaling local ad accounts.- Contribute to internal training resources and SOPs for the Local Legend team.This is your chance to be part of a fast-growing, data-driven, and mission-led agency.**What You'll Get**- $1,500 USD/month base salary (with opportunities for growth and bonuses).- Work with an experienced US-based marketing team.- Hands-on learning environment with mentorship from top-performing media buyers.- Growth-oriented company culture built on excellence, creativity, and collaboration.**Why You’ll Love AdClass**At AdClass, we believe collaboration drives success. In this role, you’ll work within a pod structure, reporting directly to an account strategist. This team-focused approach ensures everyone is aligned and working toward achieving client goals. You’ll collaborate closely with your strategist, contributing insights and ex