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hace 2 semanas


Tultitlán, México Unilever A tiempo completo

**In Home & Multipacks Ice Cream Manager****Scope**: Mexico, Full-time, Permanent**Reports to**:IC Marketing Director**Location**: Tultitlán**Terms & Conditions**:Full-time position; relocation expenses are not covered.The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.**ABOUT THE MAGNUM ICE CREAM COMPANY**:The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments - and having fun doing it.With 19.000 expert ice cream employees and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.We dream big but keep things simple to act fast.If you want to **grow with us, make an impact, and shape the future of Ice Cream**, this is the place for you**JOB PURPOSE**:**KEY RESPONSIBILITIES**:- Development of a growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities.- Develop and execute the marketing plan, including business and communication strategies, to strengthen brand positioning and market penetration.- Rigorously lead the communication agenda with meaningful, impactful, and disruptive communications for all the brands and brand-say and do.- Responsible for development and/or localization of media assets cooperating with external agencies and Digital Marketing Media & Commerce team.- Exhibit strong leadership with the ability to drive autonomous decision-making and push for discontinuous growth in the category.- Develop plans to strengthen the position of our portfolio in the market to gain market share and improve penetration of core and develop the market.- On-going market understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer behaviors); to develop ideas into marketing strategy. Uncover root issues and opportunities across the 6Ps via leading brand and category audits.- Actively contributes to Business Teamwork: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.- Manage the cross functional teams and key stakeholders including, R&D, Procurement, Legal, Demand Planning, Trade Marketing, Finance, DMC and agencies.- Closely monitor the market for the competition and act rapidly with full agility to keep strengthening market share.- Brings an iterative, ‘test and learn’ approach to brand innovation and an understanding of agile ways of working towards market activation.- Management of Marketing (BMI) Budget within agreed targets (responsibility to keep proper balance of total budget ATL, BTL).- Provides for S&OP input for Business Team results (according to the S&OP procedure)- Full Responsibility of P&L- Optimize portfolio assortment to maximize value while reducing overall portfolio complexity.- Continuous improvement of profitability and product superiority**WHAT YOU NEED TO SUCCEED**:- Deep understanding and usage of marketing tools.- Be a good team worker demonstrating loyalty and commitment to the organization and team members.- Creative and strategic thinker who generates powerful insights and breakthrough ideas.- Clear and concise written and spoken communication skills.- Ability to present written information in a structured and balanced way appropriate to the needs of the reader.- Skill in completing multiple tasks and projects in parallel.- Substantial organizational and analytical skills, ability to pay attention to details. Ability to transform data into action.- Strong strategic and influencing skills, be comfortable working with senior stakeholders.- Potential to understand all aspects of business management,- Self-driven, independent & pro-active person with high self-motivation- Fluency in English (verbal and written)**SKILLS**:- Ability to guide, lead and develop teams through change and ambiguity.- An i



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