Marketing Specialist

**Job Information**:Department Name- WEN MexicoWork Experience- 05-07 yearsCity- AguascalientesState/Province- MexicoCountry- MexicoZip/Postal Code- 20207Functional Area- Marketing / Advertising / Public RelationsIndustry- Advertising**Mission**: Accelerating economic development in emerging economies through high-value job creation Objectives: Enabling the creation of 10M jobs and placement of 25M by 2030 across 20-25 emerging economiesWadhwani Foundation is a not-for-profit with the primary mission of accelerating economic development in emerging economies by driving large-scale job creation through entrepreneurship, innovation and skills development. Founded in 2000 by Silicon Valley entrepreneur, Dr. Romesh Wadhwani, today the Foundation is scaling impact in 25 countries across Asia, Africa, and Latin America through various Initiatives. More details on the various programs at the end of the document.**Role Context**:Marketing Specialist will be responsible to chart out the marketing strategy for all programs in Mexico, and meticulously plan and execute the strategy, thus ensuring a good pipeline of partners and beneficiaries. S/he will own the marketing and communication initiative for Mexico, including budgeting, planning and execution.**Key Responsibilities**:- Market research and analysis: Conduct market research, competitive analysis, and customer insights to identify market trends, target audiences, and opportunities for growth.- Develop and implement marketing plans: Research, collaborate and present effective marketing strategies and plans aligned with the company's goals and objectives.- Project management: Oversee end-to-end execution of marketing projects, ensuring timely delivery, tracking progress, and maintaining project documentation.Lead Generation: Research & identify new contacts; leverage existing contacts to create a pipeline for lead generation.- Budget management: Monitor and manage marketing budgets, ensuring optimal allocation of resources and cost-effective campaign execution.- Cross-functional collaboration: Work closely with internal teams and external vendors including PR agencies, to ensure effective execution and alignment with brand guidelines.- Performance tracking and reporting: Measure and analyze performance metrics of various marketing activities, generate reports, and provide insights to optimize marketing efforts and maximize ROI.- Stay updated on industry trends: Keep abreast of industry trends, emerging technologies, and marketing best practices to drive innovation and maintain a competitive edge.- Relationship management: Cultivate and maintain relationships with external partners, agencies, and stakeholders to leverage collaborative marketing opportunities.- Continuous improvement: Proactively identify opportunities for process improvements, operational efficiency, and automation within the marketing planning function.**Skills & Experience**:- Bachelor's degree in marketing, business administration, or a related field.- Ideally 5-8 yrs. of experience- Proven experience in marketing planning, campaign management, or similar roles.- Strong analytical skills with the ability to interpret data and make strategic recommendations.- Excellent project management and organizational skills, with the ability to handle multiple priorities and meet deadlines.- Proficient in using marketing analytics tools and platforms.- Knowledge of marketing principles, tactics, and best practices across various channels.- Excellent communication and interpersonal skills.- Creative thinking and problem-solving abilities.- Ability to work independently and collaboratively within a team environment.- Have experience in and be conversant with:- Website management- Social Media Strategy- Developing Communication Briefs- Developing Collaterals and Promotional Material- Event planning and execution- PR activities- Ability to identify and leverage vendors for speedy execution, with good negotiation skills- Ability to work in a fast-paced environment with tight deadlines- Have outstanding oral and written communication skills- Preferably experience in Onsite marketing activities in universities, companies, etc.**Various Programs at Wadhwani Foundation**:1. **Wadhwani Advantage**: Accelerating the growth of tens of thousands of SMEs by providing personalized, on-demand knowledge and consulting resources through an AI-enabled mobile platform to create millions of new jobs.2. **Wadhwani Entrepreneur**: Inspiring, educating, and enabling Startup entrepreneurs- Wadhwani Venture Fastrack: Maximizes success rates of early-stage startups with enhanced business traction and funding opportunities- Wadhwani NEN: Empowers students with knowledge and skills through Courses and Startup Labs to create high-potential startups- Wadhwani Inspire: Establishes a nationwide culture of entrepreneurship3. **Wadhwani Opportunity**: Empowering millions of stude