Web Analytics Manager

**Responsibilities**- Lead and enhance Adobe and Google Analytics Report Suites and Data Collection containers- Direct the configuration and administration of tags using Adobe Data Collection (formerly Adobe Launch) and Google Tag Manager- Ensure accurate data collection and consistent reporting to meet the needs of business stakeholders- Design, create, and refine sophisticated dashboards and reports in Adobe and Google Analytics Workspace to deliver actionable insights- Collaborate closely with stakeholders, confirming that the data meets relevance and supports the organization’s objectives- Facilitate seamless integration between Adobe and Google Analytics with Adobe Experience Manager (AEM) to optimize data collection and integrity- Liaise with the IT project management team to establish timelines, resources, and risks associated with web analytics projects- Mentor and guide a team of web analysts, fostering a collaborative environment and supporting professional growth- Drive continuous improvement initiatives in data practices and analytics procedures**Requirements**:- 5+ years of professional IT experience with a focus on web analytics- 2+ years of prior experience in Senior, Lead, Manager, or Owner roles within the realm of web analytics- Expertise in configuring and managing Adobe and Google Analytics, including the creation of Report Suites, crafting data layers, and handling custom variables- Advanced skills in developing, maintaining and optimizing dashboards and reports within Adobe and Google Analytics Workspace- Extensive experience with Adobe Data Collection (formerly Adobe Launch) and Google Tag Manager- Demonstrated success in designing and implementing effective tagging strategies across multiple web platforms- Proven capabilities in integrating Adobe and Google Analytics with Adobe Experience Manager (AEM) to ensure precise data tracking- Ability to develop insightful, actionable reports and dashboards that synchronize with business objectives- Solid understanding of KPIs and translating complex data sets into coherent business narratives- Strong collaborative spirit to work effectively with cross-functional teams, including developers and business stakeholders- Excellent communication skills with the ability to articulate technical concepts to non-technical audiences- Proficiency in English, with B2 level proficiency or higher**We offer**- Career plan and real growth opportunities- Unlimited access to LinkedIn learning solutions- International Mobility Plan within 25 countries- Constant training, mentoring, online corporate courses, eLearning and more- English classes with a certified teacher- Support for employee’s initiatives (Algorithms club, toastmasters, agile club and more)- Enjoyable working environment (Gaming room, napping area, amenities, events, sport teams and more)- Flexible work schedule and dress code- Collaborate in a multicultural environment and share best practices from around the globe- Hired directly by EPAM & 100% under payroll- Law benefits (IMSS, INFONAVIT, 25% vacation bonus)- Major medical expenses insurance: Life, Major medical expenses with dental & visual coverage (for the employee and direct family members)- 13 % employee savings fund, capped to the law limit- Grocery coupons- 30 days December bonus- Employee Stock Purchase Plan- 12 vacations days plus 4 floating days- Official Mexican holidays, plus 5 extra holidays (Maundry Thursday and Friday, November 2nd, December 24th & 31st)- Monthly non-taxable amount for the electricity and internet billsEPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.