Ecommerce Retention Strategist Expert
hace 3 semanas
**Ecommerce Retention Strategist****Location**: Remote**Department**: Marketing / Growth**Reports To**: CMOONLY ENGLISH RESUMES WILL BE CONSIDERED.**About Sterling Forever**At **Sterling Forever**, we create trend-driven, high-quality, and accessible pieces that empower confidence every day. From bold new drops to timeless staples, our customers are at the heart of everything we do.We’re looking for a **Retention Strategist** to deepen those relationships — someone who blends creativity, analytics, and organization to turn first-time shoppers into lifelong fans.**About the Role**This is a highly collaborative role — working closely with creative, CX, and leadership to keep campaigns running smoothly and customers coming back for more.- Own the full lifecycle and campaign strategy across **Klaviyo** and **Attentive** — from welcome to winback flows.- Source creative inspiration and benchmark competitor flows and campaigns to keep Sterling Forever’s communications fresh.- Review performance metrics weekly and make data-driven recommendations for improvement.- Collaborate with design and copy to balance brand storytelling with conversion goals.**Marketing Calendar, Promos & Evergreen Offers**- Maintain the **marketing + promo calendar**, aligning launches with holidays, key retail events, and jewelry trends.- Coordinate with **PR, CX, and external agencies** to ensure cohesive brand messaging across channels.- Approve and test **discount codes, timer bars, and promotional assets** ahead of each launch.- Manage **evergreen offers** — toggling live offers around promo windows, updating homepage timer bars and PDP promo boxes as needed.- Partner with ecommerce and creative teams to ensure all promo messaging is live, accurate, and on-brand.**Retention + Loyalty**- Oversee and optimize Sterling Forever’s **Forever Rewards** loyalty program to increase repeat purchase rate and engagement.- Identify and implement surprise-and-delight moments (e.g., birthday rewards, anniversary gifts).- Analyze customer cohorts to identify churn risks and re-engagement opportunities.- Develop and maintain segmentation strategies to personalize customer communication and drive LTV.**Performance & Reporting**- Report weekly and monthly on retention performance, highlighting wins and growth opportunities.**What You’ll Bring**- 5+ years in ecommerce retention, CRM, or lifecycle marketing — ideally in a DTC brand.- Proficiency in **Klaviyo, Attentive, Shopify**, and lifecycle marketing best practices.- Analytical mindset with the ability to interpret data and translate insights into action.- Eye for brand consistency and detail across creative assets.- Excellent copy and creative instincts, with a feel for luxury and accessibility.**Bonus Points**- Experience in jewelry, beauty, or fashion ecommerce.- Familiarity with Shopify Plus- Passion for brand storytelling, style, and creating customer delight.**Success Looks Like**- Consistent growth in repeat purchase rate and LTV.- Organized, on-time launches with flawless creative execution.- Evergreen and promotional offers that drive engagement year-round.- Customers who feel valued — and keep coming back for their next piece of Sterling Forever jewelry.Pay: From $37,000.00 per month
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