Customer Intelligence

hace 1 mes

zacatecas, México Clip A tiempo completo

Who we are?

There’s a fintech revolution underway in Mexico, and Clip is leading the way

Clip is the leading platform for digital payments and financial solutions. We were born with the idea that all businesses in Mexico should have the opportunity to access the latest innovation in financial technology, driven by #ElPoderDeClip.

Being part of Clip will make you proud. You will work in what you are passionate about within a talented community, in a safe space where you can be your best self and where growth means constant learning.

The Role

We are looking for a Customer Intelligence & Segmentation Specialist to be part of this amazing fast-growing Fintech. At Clip He/She will be responsible for executing customer segmentation initiatives and strategies based on Customer Analytics and market segmentation. The role will focus on identifying and creating customer profiles, customer segmentation by value and lifecycle and design/implement initiatives that maximize customer value and improve business strategy effectiveness in Financial Services.

What will I be doing?

  • Identification of Data Patterns: Collect and analyze customer data from various internal and external sources to identify patterns and insights for accurate customer profiling and segmentation.
  • Customer Segmentation: Assist in the creation of customer profiles based on demographic data, behavior, purchasing patterns, and financial statements. Use these profiles for marketing and sales strategies to generate customer segments for the value proposition within Financial Services.
  • Predictive Analytics: Implement statistical models to predict future customer behavior, ensuring the validation of segmentation models and their results.
  • Value and Lifecycle Segmentation: Identify high-value customers and segment them according to their lifecycle stage (new, active, inactive). Develop specific strategies for retention and growth.
  • Performance Tracking and Evaluation: Monitor and evaluate the performance of customer segments to adjust and improve strategies in real-time.
  • Cross-Segmentation Analysis: Analyze overlapping characteristics between segments to identify opportunities for cross-selling and upselling.
  • Interdepartmental Collaboration: Collaborate with various departments (Business, Growth, Marketing, etc.) to create and implement personalized segmentation strategies for financial services.
  • Customer Experience Enhancement: Execute strategies that offer personalized and relevant experiences for customers, ensuring the effective delivery of the Financial Services value proposition.
  • Efficiency Improvement: Help in the achievement of higher conversion rates through a comprehensive understanding of the customer and the implementation of effective cross-sell and upsell strategies.
  • Segmented Retention Strategies: Identify at-risk customers and develop segmented retention strategies with the Business and Marketing teams. Oversee the identification of new market opportunities to drive growth.

Ideal Candidate

  • Bachelor’s degree required in core mathematical fields (Applied Math, Statistics, Actuary, etc.)
  • 4-5 years relevant industry experience, specifically in customer analytics within the Financial Services Industry.
  • Strong technical mathematical acumen, analytical skills, and business sense.
  • Analytical Skills: Strong analytical skills to interpret customer data and translate it into actionable insights.
  • Experience in CRM / Customer Engagement: Knowledge in customer engagement strategy/initiatives.
  • Technical Proficiency: Proficiency in customer analytics tools and software (programming languages such as Python, R, or SQL for data analysis and predictive modeling).
  • Team Collaboration: Ability to work effectively in a team environment and coordinate with different departments.
  • Communication Skills: Excellent communication skills to present findings and recommendations to stakeholders.

Clip was born with the genuine idea of financial inclusion and this has been our way of living ever since.

In Clip, we are committed to a diverse and inclusive workplace. Clip does not discriminate on any basis of origin, gender identity, sexual orientation, race, disability, age or other legal status. Clip is an equal opportunity employer.

If you are unstoppable, creative and have the skills we need, we want to hear from you

Consult our privacy notice

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