Direct Response Creative Strategist

hace 2 semanas


Desde casa, México Lonvera A tiempo completo

**We’re Lonvera — a fast-growing DTC supplement brand in the health and wellness space.**We’re looking for a **Creative Strategist** who can ideate, research, and deliver **15-25 high-performing Meta ad concepts per week** across multiple products and customer avatars.If you live and breathe **direct response marketing**, obsess over scroll-stopping ideas, and know how to turn raw market insights into thumb-stopping UGC-style ads — we want to talk.***Responsibilities**:- Generate **15-25 fresh ad concepts weekly** tailored for Meta (Facebook & Instagram)- Write **direct response copy** and creative briefs with strong hooks, pacing, and structure- Conduct market research to uncover customer pain points, desires, and objections- Create ad concepts for different stages of the funnel — cold, warm, and hot traffic- Source content from UGC creators across platforms like TikTok, Instagram, and UGC marketplaces- Analyze performance and iterate on ad creative to improve conversions- Work across multiple products and avatars while maintaining clarity, speed, and attention to detail***Qualifications**:- ** 3+ years** experience in a direct response or performance creative role (e-commerce brand, agency, or affiliate)- Deep knowledge of video pacing, ad storytelling, attention hooks, and scroll psychology- Strong direct response copywriting ability — especially for Meta video ads- Proven ability to analyze and optimize creative based on performance data- Experienced working with UGC creators and content sourcing platforms- Able to **leverage AI tools** to increase output without sacrificing quality- Fast, detail-oriented, self-managed — thrives in a remote, high-speed environment- Strong grasp of fundamental marketing principles and avatar-specific messaging***Compensation & Perks**:- Bonuses offered for winning ad concepts that meet performance benchmarks- 100% remote, async-friendly (we move fast but respect autonomy)- Work with a 7-figure+ brand scaling aggressively with proven products- Clear KPIs, high ownership, and a performance-driven culture- Room to grow into **senior creative director or performance creative lead**- Collaborative team that values testing, iteration, and speed over red tape4Zs39SKR7b



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