User Insights Senior Analyst

Company Overview:DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.Team Overview:As part of DiDi’s User Insights team, you will become the empathy expert by becoming the voice of the users in order to improve and build on all of the experiences that DiDi provides to them. You will be responsible for gathering and transforming all the information into insights that will inform the creation of new product features, new product lines, improvements in the user experience, strategy definition, etc.You will be the face of DiDi uncovering Users’ motivations, behaviors, and culture of Drivers, Passengers, Restaurants, Eaters, Couriers, and all of the actors that interact with the DiDi Ecosystem.Role Responsibilities:- Provide Marketing, Operations, and Product teams with actionable and holistic insights that take into account users needs, and business needs and objectives.- Design of efficient and effective research plans that help answer users and business objectives, with a twist that challenges the status quo of the teams and triggers questions of “what if ” and “how might we ”- Create high quality User Insights artifacts (outputs) that are actionable and inspiring. Presentations, User Archetypes, Journeys, Trends, are a must, just to mention a few.- Get insights out of different methods including 1:1 interviews, focus groups, ethnographies, usability tests, card sortings, etc.- Assist the teams in Market intelligence trips to turn ethnographic, social and cultural descriptive observations into powerful and actionable insights.- Manage business and external (agency) stakeholders, always giving visibility of expectations and timings to reach research goals successfully.Role Qualifications:**_ Minimum:_**- Is self-motivated and proactive when it comes to problem solving, a Senior role is expected to have a high degree of agency and autonomy while giving timely visibility of status and roadblocks.- Has at least 5 years of experience implementing various generative and evaluative research methodologies (such as interviews, ethnographies, focus groups, card sortings, concept testing, benchmarking/competitive analysis, usability tests, just to name a few.)- Is a master in crafting inspiring storytelling and presentations weaving qualitative and quantitative insights.- Has experience setting and analyzing tests using UX Research tools (such as Maze, Optimal Workshop, UserZoom, etc.)- Has experience running and assisting in innovations, insights, and business workshops.- Has intermediate knowledge in User Experience and Product.- Bachelor’s degree in design, sociology, marketing, psychology anthropology, or related.- High proficiency in English reading and writing.**_Preferred:_**- Experience designing UX for digital services, or having worked with product teams.- Knowledge of Behavioral Design and/or Service Design.- SPSS, Conjointly, Zinklar or any other statistical and quantitative analysis tool is a plus.- Basic knowledge of prototype creation in Figma or any similar tool.- Has intermediate knowledge of quantitative research techniques and concepts.EEO Statement:- We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.- We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.- We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.- We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and