Director of Sales and Marketing

Overview We are looking for a Director of Sales and Marketing to join the opening of Hyde Mexico City Reforma based in Mexico City. Hyde is embracing an evolved brand identity that is all about a festival vibe with music at its core. Hyde perfectly balances an elevated bohemian-chic aesthetic with a youthful, laidback ambience. The spaces are defined by vibrant colors and are designed to encourage serendipitous connections and new discoveries around every corner. Hyde is all about the freedom and personal discovery that comes with great music, time with friends and connecting with something bigger. Hyde is part of Ennismore, a creative hotel group rooted in cultures and destinations, with a global portfolio of brands. Ennismore is a joint venture with Accor, founded in 2021. And now, Hyde is making its big debut in Mexico bringing the music and festival spirit to Mexico City. Responsibilities Develop and implement sales strategies targeting key markets (North America, Mexico, Europe) to maximize revenue from FIT, MICE, and destination weddings. Maintain strong relationships with consortia, OTAs, wholesalers, and travel advisors to drive bookings and revenue. Drive direct bookings through targeted campaigns, loyalty programs, and brand awareness initiatives. Work closely with revenue management to optimize ADR, occupancy, and RevPAR through strategic pricing and segmentation. Identify and capitalize on opportunities in the MICE and wedding segments, leveraging the property’s 10,000 sq. ft. of conference space and tailored packages. Regularly conduct sales calls and participate in industry trade shows and events to represent the property. Collaborate with contracted PR, social media, and digital marketing agencies to ensure consistent brand messaging and maximum exposure. Oversee the development of compelling content, including website updates, blogs, and email campaigns, to target luxury travelers. Lead efforts to position the property as a luxury all-inclusive destination in the market. Develop targeted campaigns for specific market segments such as adults-only and family-friendly travelers. Manage advertising budgets to maximize ROI and align with revenue goals. Recruit, train, and mentor a high-performing sales and marketing team. Foster a culture of collaboration, accountability, and continuous improvement. Set clear goals for the team and provide regular feedback and support to ensure success. Lead weekly team meetings to review performance, address challenges, and align on strategy. Provide ongoing training to ensure team members are well-versed in luxury travel trends, competitor analysis, and best practices. Provide guidance and oversight to contracted PR, social media, and digital marketing agencies, ensuring deliverables align with the hotel’s objectives. Collaborate with ownership and senior management to communicate progress, challenges, and opportunities. Maintain strong relationships with tour operators, DMCs, and travel agents to ensure a steady flow of bookings. Work closely with the General Manager and other department heads to align sales and marketing efforts with operational capabilities. Partner with the F&B team to develop promotions and campaigns that highlight the hotel’s 18 dining outlets. Support the events team in planning and executing high-profile MICE and wedding events to ensure guest satisfaction and repeat business. Focus on achieving or exceeding budgeted occupancy levels, ADR and RevPAR performance against budgeted targets and competitive benchmarks. Any other responsibilities as assigned by your leader. Qualifications Minimum of 5 years of progressive experience in Sales and Marketing within a hotel or resort environment, preferably in the luxury and lifestyle segment, with proven experience leading a sales team. Bachelors degree in related field strongly preferred You’re a great communicator – both verbally and written – and a great listener. Fluent in Spanish and English. Ability to present clearly and effectively in both languages Ability to work independently Excellent leadership, interpersonal and communication skills Analytical, pro-active and innovative mind Detail-oriented and highly reliable in thorough execution and follow-through High integrity and ability to keep confidentiality Pre-opening experience preferred Additional Information What\'s in it for you... The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand. The chance to challenge the norm and work in an environment that is both creative and rewarding. Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity. A competitive package and plenty of opportunity for development. Discounts across the entire Ennismore family of brands. #J-18808-Ljbffr