Marketing Analytics Sr Analyst

hace 3 semanas

Miguel Hidalgo, México PepsiCo A tiempo completo

Overview:PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.**Marketin Analytics Sr. Analyst (ROI Engine)****Main Purpose**This role will own ROI Engine deliverables for a subset of PBNA brands to measure media performance, provide actionable insights and identify optimization opportunities. Primary objective of this role is to support execution and delivery of ROI Engine projects**Responsibilities**:**Accountabilities**- Data mapping: (being informed, making decisions, providing consultation, executing actions)- Map data for modeling according to business requirements- Data collection: (being informed, making decisions, providing consultation, executing actions)- Partner with Data Engineering, media agencies/partners, internal Media teams and Finance to ensure all executed data is captured for modeling. Understand and manage data flow between all key providers including media agency/partners, finance, cross-functional measurement teams and media/marketing teams.- Data validation: (making decisions, providing consultation, executing actions)- Model validation: (making decisions, providing consultation, executing actions)- Powerpoint deck development: (making decisions, providing consultation, executing actions)- Ad-hoc analysis: (being informed, making decisions, providing consultation, executing actions)- Analize model results to provide data-informed insights to stakeholdersQualifications:**Education/requirements**- Bachelor's Degree Required- Minimum 3 years of relevant experience in quantitative analytics and/or data analysis- Advanced English is a must- Excellent analytical skills with a demonstrated ability to translate information and data into actionable insights and strategic recommendations- Solid organizational and project management skills with the ability to manage multiple projects at once delivering strong, detailed execution- Marketing analytics and MMM experience is a plus- Data visualization skills desireable- High degree of functional proficiency with Excel, PowerPoint, and data analytics software- Learn more about our culture and life at PepsiCo _Thank you so much for thinking about PepsiCo to start or continue your career

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