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Customer Marketing Manager
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**Company Description** DOCTORALIA** is creating a healthcare ecosystem that seamlessly connects patients with doctors while integrating smart tools to provide quicker, more precise diagnoses and treatments, with the goal of supporting 1 billion patient visits annually within the next decade.We also help doctors to better manage their practice and build their online reputation. With our integrated end-to-end solution, doctors are able not only to improve their online presence, but also to devote their time to what really matters: their patients.**Job Description** We’re Hiring: Customer Marketing Manager | Mexico****Are you a customer-obsessed marketer who thrives at the intersection of strategy, data, and execution?** Doctoralia is looking for a **Customer Marketing Manager** to take our customer growth and advocacy efforts to the next level in Mexico.**Location**: Mexico, CDMX (Hybrid)**About the Role**:At Doctoralia, we believe our customers are our best growth engine. That’s why we’re looking for a **results-driven, strategic, and hands-on** Customer Marketing Leader to own and execute programs that drive product adoption, upsell and cross-sell opportunities, and customer advocacy.You’ll work cross-functionally with **Sales, Customer Success, and Product** to ensure that every doctor not only sees value in our solutions—but becomes an active promoter of them.This is an **ideal role for someone with strong B2B marketing foundations** who’s ready to make an impact and grow into a strategic leadership position.**What You’ll Do**:**Drive Product Adoption**- Design onboarding and lifecycle campaigns to increase product usage and satisfaction- Define product-specific journeys (e.g. Agenda, Noa Notes, First Class)- Partner with Product and CS to remove friction in the customer journey**Lead Expansion & Growth Initiatives**- Develop upsell and cross-sell campaigns across paid product lines- Coordinate with Sales and CS to surface growth opportunities- Deliver personalized content based on usage and behavior**❤️ Build Advocacy & Loyalty**- Scale our referral program (Plan Amigo) as a growth channel- Lead the collection of testimonials across specialties and products- Foster customer engagement through community initiatives and events**Own Funnel Performance & Insights**- Monitor KPIs: adoption, churn, upsell CVR, referral CVR- Analyze data to uncover growth levers and optimize campaigns- Collaborate with Performance and RevOps to sharpen segmentation & targeting**Execute Strategic Campaigns**- Launch and grow initiatives like First Class, Noa Notes adoption, referral programs, and webinars- Align with global playbooks while localizing to the Mexican market**Qualifications** What We’re Looking For**:**4+ years** in customer or lifecycle marketing, ideally in SaaS, tech, or healthcareExpertise in CRM and marketing automation (e.g., HubSpot, Salesforce, Customer.io)Strong analytical mindset—comfortable digging into data and optimizing performanceA doer with ownership mentality, a strategic thinker with tactical chops(Bonus) Experience in referral, loyalty, or upsell programs(Bonus) Startup or high-growth experienceIntermediate-Advanced English**Additional Information**- **What We Offer**:**Competitive base salary****Superior benefits package** (above market standard)**Hybrid work model**: Monday to Friday, with our modern offices located in **Lomas de Chapultepec**The opportunity to make a real impact in a fast-growing, mission-driven tech company- ** Ready to build the next generation of customer marketing with us?
