Senior Research Manager, Prime Video and Studios

hace 3 semanas

Ciudad de México Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile- Experience communicating results to stakeholders- Experience using data and metrics to measure impact and determine improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Bachelor degree and 8+ years of relevant experience or Masters degree and 5+ years of experience.- Knowledge of Latin American entertainment markets.- Intermediate to advanced R/Python and SQL.- Intermediate data visualization and analysis skills (statistical inference, PCA, k-means, multilevel regression, design of experiments, ANOVA).- Proficient in Spanish and English.Key job responsibilities- Carry out title-level studies and trackers to inform creative and marketing decisions.- Lead in-depth studies to support mid- and long-term business strategy.- Conduct meta-analysis to produce consolidated, regional learnings.- Work in internal team projects to standardize best practices, streamline processes and enhance impact.- Contribute to teams’ day-to-day operational and planning tasks.- Collaborate with other teams (BI, Programming, Operations) to broaden our understanding of our customers and markets.- Write RFPs and questionnaires, analyze data from primary and secondary sources, write research papers and report results to stakeholders.- Work with vendors to insure successful execution of research projects (domestic and global).- Stay up-to-date with entertainment market trends in Latin America.About the teamWe are a high performance research team from diverse backgrounds, appointed with the great privilege and responsibility of representing the voice of our customers to inform decision-making of creative and business stakeholders in 8 countries.- Experience communicating results to senior leadership- Experience on the research vendor side or within the research group of a media company- Experience leading different types of viewer studies such as episode testing, dial testing, concept testing, series maintenance- Experience guiding creative input, development and execution from concept to completion- Advanced data analysis (complex sampling, predictive analysis, text analysis, sentiment analysis, network analysis, time series).- Fluent in Portuguese.

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