Regional Technical Sales Manager

Overview CheckSum is seeking a sales-driven Regional Sales Manager based in Mexico to lead capital equipment sales into the electronics manufacturing sector. This is a business development and account management role that owns the full sales cycle—from prospecting and qualification through proposals, negotiation, and close. You are a sales professional who is comfortable in an SMT / PCBA environment and can quickly grasp technical concepts and process‑improvement opportunities across the manufacturing flow (printing, SPI, placement, reflow, AOI, ICT, functional test, flying probe, etc.). A test background is not required, but experience with ICT, functional test, flying probe, or related capital equipment (SPI, AOI, X‑ray, handlers, in‑system programming equipment, etc.) is a strong plus. The role centers on sales excellence, SMT process understanding, and value‑based selling that ties CheckSum's solutions to measurable improvements in throughput, quality, and cost. You will be supported by application engineers and other technical resources for deeper technical discussions about customer‑specific test applications. You will work closely with customers to understand their production challenges and capacity needs, then position CheckSum's parallel test solutions to increase throughput, reduce costs, and improve overall line performance. You will also collaborate with the global sales team to build relationships at multiple levels—from C‑level and plant management to engineering and production teams. About CheckSum CheckSum is a leading supplier of board test systems and programming solutions. We help manufacturers test their electronic products faster and more efficiently by testing boards in parallel. Our unique technologies give high‑volume producers the opportunity to increase throughput, reduce costs, and improve quality. Our customers are our highest priority, and we are committed to their success. For more information, visit our website at Key Responsibilities Own the sales process for your territory in Mexico: prospecting, qualification, opportunity strategy, proposals, negotiation, and closing. Develop and execute account plans for key automotive and EMS customers, focusing on long‑term growth and market share. Build and manage a healthy pipeline, maintain accurate forecasts, and report regularly on activity and progress. Conduct discovery meetings to understand customer manufacturing flows, capacity constraints, and quality challenges across the SMT line. Position CheckSum's parallel test solutions in the context of the full SMT process, competing options, and the customer's business goals. Work with application engineers and technical teams to develop system configuration concepts, ROI analyses, and throughput models; present these clearly to customer stakeholders. Lead customer presentations, demos, and technical / commercial reviews, ensuring follow‑up actions are completed and opportunities move forward. Engage multiple levels of the organization (C-level, plant managers, engineering managers, test / process engineers, and operators) to build consensus in complex sales cycles. Coordinate with global sales and partners (reps / distributors, integrators, etc.) to drive joint activities and coverage in the region. Represent CheckSum at industry events (trade shows, SMTA events, customer days, etc.) and follow up on leads from these activities. Requirements 5+ years of capital equipment sales experience into electronics manufacturing (SMT / PCBA, EMS, or automotive electronics). Demonstrated track record of meeting or exceeding sales targets in a complex, consultative selling environment. Solid understanding of SMT / PCBA manufacturing processes, including at least some of : SPI, AOI, reflow, ICT, functional test, flying probe, or related inspection / test systems. Experience selling into automotive electronics manufacturing in Mexico (Tier 1 / Tier 2 or EMS) strongly preferred. Comfortable discussing business cases (ROI, payback, throughput, labor savings) and using data to justify capital investments. Strong relationship‑building, presentation, and negotiation skills, with the ability to engage both technical and commercial stakeholders. Fluent in Spanish, with strong business English (written and spoken). Based in Mexico with the ability to travel regularly within Mexico and occasionally within the broader region and to the U.S. when required. Nice to Have Experience with test, flying probe, ICT, or functional test (applications or sales) is a plus, but not required. Degree in Engineering, Technical Discipline, or Business is preferred, but equivalent industry experience will be considered. #J-18808-Ljbffr