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Brand Insights
hace 4 semanas
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?Grupo Modelo es líder en la elaboración, distribución y venta de cerveza en MéxicoNos enorgullece ser una empresa que ha traspasado fronteras con sus productos. Todo esto gracias a las 30,969 personas que colaboran en esta gran compañía.Hoy forma parte de AB-InBev, la compañía cervecera más grande del mundo.Te invitamos a participar en la vacante de:Brand Insights & Strategy CoordRequisitosEscolaridadLic. Marketing, Administración o afines.Años y área de experiênciaMínimo 5 años de experiência sumadas entre posiciones de Insights y/o Marketing.IdiomasInglés - avanzado.Conocimientos técnicosPaquetería Office - Avanzado, Data Analytics. Experiência específica en herramientas de performance comercial (Brand Power Kantar; POS Atlantia; Nielsen)CompetenciasAlta capacidad analítica, alta atención al detalle, capacidad de organizar y estructurar información de manera precisa y eficiente, gestión efectiva y eficiente de proyectos, capacidad de influencia y rápida adaptación al cambio.Lugar de trabajoMiguel Hidalgo, Ciudad de MéxicoPropósito y actividades del puesto:Liderar proactivamente el desarrollo y validación de territorios de posicionamiento y estrategia.- Garantizar la entrega y calidad de los insights para el mejor desarrollo de innovaciones, comunicación y otros nuevos proyectos, así como realizar las evaluaciones pre y post lanzamiento que se requieran para aumentar las probabilidades de éxito de estas.- Entender el desempeño comercial de las marcas y generar insights para accionar las palancas requeridas (con consumidor, comprador o retailer) para mejorar el desempeño comercial.- Ser parte activa y proactiva de los esfuerzos de transformación metodológica del equipo de Estrategia e Insights de Grupo Modelo.- Soportar en requerimientos puntuales de Brand Insights que tengan otras áreas de la organización.- Ser responsable de procesos puntuales necesarios para la mejor gestión del equipo de Insights (p.e. monitoreo de presupuesto, gestión de proveedores, otros).