Profit & Market Intelligence Sr. Specialist (Level 7)

hace 3 semanas


Ciudad de México General Motors A tiempo completo

Híbrido: Esta posición requiere trabajar 3 días en sitio y dos desde casa a tiempo completo.

Que vas a hacer:

  • El objetivo principal es plantear estrategias de marketing para maximizar el tamaño y rentabilidad de la base de suscriptores de OnStar.
  • Pasión por entender las necesidades de los clientes así como capacidad de traducir esa información en recomendaciones prácticas que impulsen mejoras en la experiencia del cliente.
  • Habilidad para trabajar en colaboración con varias áreas incluyendo: Mercadotecnia, Ventas, desarrollo de puntos de venta, Investigación de Mercado, Análisis de precios y promociones y Tecnología de Información.
  • Habilidades para resolver problemas de forma estructurada.
  • Colaborará con los líderes de las unidades de negocio para recopilar y convertir datos en información imparcial, objetiva, cuantitativa y práctica para la efectiva toma de decisiones.
  • Capaz de resumir información compleja y modelos analíticos para apoyar la ejecución y el monitoreo de los resultados clave.

Additional Job Description

Knowledge:

  • Análisis de Marketing, bases de datos de marketing y estrategias de CRM.
  • Análisis y estrategia de precios y rentabilidad para los distintos segmentos de consumidores a través de su ciclo de vida.
  • Conocimiento de ciclo de adquisición, retención y fidelización en estrategia de Marketing.
  • Analizar e interpretar los resultados analíticos y aportar recomendaciones estratégicas.
  • Analizar las bases de datos de clientes a gran escala y evaluar los resultados de los programas de marketing.
  • Diseñar e implementar herramientas interactivas en integración con el equipo de analytics de US que permitan visualizar la información viva a través de Power BI, Tableau y SQL.

Experience/Education:

  • Licenciatura en Negocios, Economía, Matemáticas, Estadística, Ciencias Sociales, Métodos Cuantitativos, o algún campo relacionado.
  • 5 años de experiencia en Inteligencia de Mercado, Clientes/Análisis de Negocios.
  • 5 años de conocimiento o experiencia con herramientas de análisis (SAS, Excel, Tableau, Aster u otras herramientas de análisis estadístico).
  • Práctica en ETL (Extracción, limpieza y carga de datos ) y en manipular datos provenientes de múltiples bases de datos relacionales y data lakes (Oracle, MS-SQL y Apache Hadoop/HUE ).
  • Conocimiento avanzado de Tableau y Power BI para automatización de reportes.
  • Experto en Excel, Access, y Power Point.
  • Fuertes habilidades de colaboración y trabajo en equipo.
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