Marketing Manager

Role OverviewTheMarketing Manager – 47 Brand LATAMwill be responsible forowning and executing the brand's marketing strategy across Latin America , with a strong focus on:Digital Marketing Content Creation & Brand Storytelling PR & Media Relations Influencer & Creator ProgramsThis person will act as thebrand guardian in-market , ensuring that every consumer touchpoint reflects 47 Brand's elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translateglobal strategy into local cultural relevance , while working closely with senior leadership to build a long-term brand platform in LATAM.Key Responsibilities 1. Brand & Marketing Execution Execute the LATAM marketing strategy aligned with 47 Brand's positioning as a sophisticated lifestyle brand. Ensureclear differentiation from New Erain tone, visuals, messaging, and channels. Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions.2. Digital Marketing Lead always-on digital strategy acrossInstagram, TikTok, Pinterest, Meta , and emerging platforms. Manage paid media execution (in coordination with agencies or internal teams), focused on: Top-of-funnel brand positioning Discovery and aspiration (not promotion-led) Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic).3. Content Creation & Storytelling Own thecontent calendarfor 47 Brand LATAM. Lead creation of: Editorial-style content Styling narratives (e.g., Clean Up as a wardrobe essential) Short-form video and creator-led storytelling Work with photographers, stylists, creators, and agencies to ensurehigh-end, fashion-forward output . Ensure content reflects: Timelessness Effortless sophistication4. Influencer & Creator Marketing Build and manage the47 Brand Crew(ambassador & influencer program). Identify and onboard creators aligned with: Fashion, lifestyle, and cultural credibility Mexico City, Monterrey, Guadalajara as priority cities Manage briefing, execution, approvals, and performance tracking. Ensure creators feelcurated, not transactional .5. PR & Earned Media Coordinate PR strategy in collaboration with agencies or internal partners. Develop: Brand bio & messaging matrices Press kits and launch narratives Seasonal PR calendars Manage relationships with: Fashion & lifestyle media (e.g., premium publications) Cultural editors and tastemakers Support brand launches, retail openings, and key events.6. Launches & Brand Moments Support execution of: Brand launch events Retail activations (Liverpool, flagships, pop-ups) Key cultural moments Ensure every launch isstory-driven , not product-only.7. Cross-Functional Collaboration Work closely with: Sr. Director (strategic alignment) Brand Sr. Manager (calendar, priorities, approvals) Retail, Wholesale, and E-commerce teams to ensure cohesive storytelling Align marketing efforts with commercial prioritieswithout diluting brand equity .Qualifications & Experience 3–5 years of experiencein marketing, brand, or digital roles. Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred) Digital-first brand building Influencer and PR-led strategies Strong understanding of: LATAM cultural nuances Mexico as a trend-driving market Fluent inSpanish and English . Comfortable working with global teams and adapting global assets locally.Core Skills & Competencies Brand Sensibility:Strong aesthetic judgment and understanding of luxury / premium cues. Digital Native:Deep familiarity with social platforms and content formats. Cultural Intelligence:Understands fashion, lifestyle, and cultural codes in LATAM. Execution Excellence:Able to manage multiple projects without losing detail. Collaborative Mindset:Comfortable working with senior leadership and external partners. Analytical Thinking:Uses data to inform decisions without becoming performance-only focused.Cultural Fit This role requires someone who: Understands thatbrand building comes before short-term sales Is obsessed withdetails, tone, and consistency Thinks in terms ofculture, not campaigns Is comfortable operating in anelevated, aspirational brand space Can grow into a futureRegional Brand Leadrole