Director, Luxury Brand Marketing

hace 2 semanas

Ciudad de México Marriott International, Inc A tiempo completo

**Job Number** 23061417

**Job Category** Brand Management

**Location** Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico

**Schedule** Full-Time

**Located Remotely?** Y

**Relocation?** N

**Position Type** Management

***

**CANDIDATE PROFILE**

**Experience and Education**
- 5 to 7 years of relevant experience in luxury and/or hospitality and/or brand marketing, demonstrating progressive career growth and a pattern of exceptional performance
- Creative thinking, strong communication skills and the ability to work across multiple functions
- Ability to manage the interests and demands of various internal and external stakeholders
- Demonstrated project management skills to deliver concrete actions and results
- Previous successful work experience in multi-discipline environment
- Experience in managing large projects, including marketing plans and luxury positioning
- University degree or equivalent in Brand / Marketing, MBA a plus

**CORE WORK ACTIVITIES**

**Brand Marketing, Strategy, Planning & Performance**
- Work in close collaboration with Director, Luxury Brands to create an annual marketing plan for each MILUX brand and special projects to support MILUX strategy
- Work in close collaboration with Director, Luxury Brands on alignment and coordination with the luxury brand marketing team and area marketing team on strategies, channels, and programs.
- Partners with the HQ marketing organization to ensure customer facing brand communications, brand voice / collateral development, photography, etc. are pulled through in continent according to brand standards.
- Partners with Area Directors of Marketing, Loyalty and Digital to provide brand marketing guidance and support key MILUX hotels with marketing plans, strategic messaging pull through.
- Work in close collaboration with Director, Luxury Brands Continent and Global teams on brand marketing strategy, positioning, voice, strategic pillars, and competitive environment to position portfolio.
- Work in close collaboration with Director of Luxury Brands Continent, Global and Continent marketing teams to support and drive awareness for halo openings
- Work to ensure pull through of global MILUX strategies and messaging while ensuring alignment to CALA’s business and market specific objectives
- Partners with CALA Social/Digital team on social and digital strategy for MILUX brands in continent
- Research and content creation on luxury trends for various monthly/quarterly forums
- Support with content creation for key luxury meetings and events
- Responsible for the effective pull-through and localization of new brand marketing initiatives in continent
- Responsible for experiential marketing and activations for MILUX brands

**Public Relations**
- CALA Luxury Brand PR lead and connector into global Luxury Brand PR teams
- Develop, oversee, and implement CALA Luxury Brand PR strategy, in alignment with global strategy and plans
- Manage pull-through of global Luxury Brand PR in continent
- Plan and execute CALA MILUX media luncheons
- Liaise with PR COE for property specific brand PR and pull through, cascading information and giving guidance
- Liaise with CALA Demand Generation team for alignment on luxury initiatives
- Liaise with CALA Luxury MD to create connectivity and awareness for CALA luxury strategy and initiatives
- Liaise on Luxury hotel opening and development PR for alignment, including HALO hotels
- Liaise with CALA PR agencies on luxury initiatives
- Dotted line to VP, Comms & PR, CALA

**Design & Development**
- Work with Development Marketing team to provide guidance and support produce brand toolkits and resources for MILUX brands.

**Sales, Marketing**
- Responsible for developing and adapting customer-facing brand communications, brand voice/collateral development, photography, etc. and ensuring those materials are on-brand
- Partners with the Continent Sales Teams as appropriate for calendar events to showcase and position MILUX

**Food and Beverage**
- Partners with Continent F&B Marketing, PR and Loyalty to drive business from the local community and create awareness in key source markets.
- Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._
- Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

  • Front-line Marketing Director

    hace 2 semanas

    Ciudad de México The Coca-Cola Company A tiempo completo

    **Primary Location**: Primary location will be México. **What You’ll Do for Us** - Front-Line Marketing Director will: - ** Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans **(objectives, DME investments, success metrics and activity calendars, including Innovation projects and Integrated...

  • Brand & Mkt Director

    hace 5 días

    Ciudad de México Stori Card - MX A tiempo completo

    Stori is a fast-growing, venture-backed financial technology company, on a mission to democratize credit access for 400 million underbanked LatAm consumers. Stori currently operates in Mexico and has a global team with offices in Arlington Virginia, Mexico City, and Asia. We have quickly made our mark as one of the top digital banks in Mexico with more than...

  • Sr. Brand Manager, The Macallan

    hace 5 días

    Colonia Bosques de las Lomas, México Edrington A tiempo completo

    **Requisition Id**:1586**Location**:Mexico, Mexico State, 05120About Edrington Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is...

  • Marketing Brand Manager

    hace 6 días

    Ciudad de México Viatris A tiempo completo

    Viatris Healthcare México S. de R.L. de C.V Chez Viatris, nous envisageons la santé non pas telle qu'elle est mais telle qu'elle devrait être. Nous agissons avec courage et notre positionnement unique est source de stabilité dans un monde où les besoins en matière de santé sont en constante évolution. Viatris permet à chacun dans le monde entier...

  • Marketing Brand Manager

    hace 5 días

    Ciudad de México 3842 Viatris Healthcare México S. de R.L. de C.V A tiempo completo

    At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access – Providing high quality trusted medicines regardless of geography or...

  • Marketing Brand Manager

    hace 6 días

    Ciudad de México Viatris Inc. A tiempo completo

    Viatris Healthcare México S. de R.L. de C.V En VIATRIS, vemos la atención médica no como es, sino como debe ser. Actuamos con valentía y estamos en una posición única para ser una fuente de estabilidad en un mundo de necesidades de atención médica en evolución. Viatris permite a las personas de todo el mundo vivir de manera más saludable en cada...

  • Brand Marketing Manager

    hace 2 días

    Ciudad de México Paper Street Media A tiempo completo

    Who we are - We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami. We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and...

  • Brand Manager Sr

    hace 4 semanas

    Colonia Lomas de Chapultepec, México IMPORTADORA DE VINOS Y LICORES A tiempo completo

    Main company dedicated to the distribution of wines and spirits in México, is looking for: - **BRAND MANAGER SR**_ - **Job Objectives**:_The Brand Manager aims to plan and oversee strategic brand positioning and growth plans for the next 2-3 years; identifying the biggest opportunities in the Mexican market, developing a comprehensive plan to achieve and...

  • Sr Brand Manager

    hace 4 semanas

    Ciudad de México Reckitt Benckiser Group A tiempo completo

    Sr Brand Manager City: Ciudad de Mexico Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so...

  • Marketing Coordinator

    hace 4 semanas

    Ciudad de México Hilton Worldwide, Inc. A tiempo completo

    Job Description - Marketing Coordinator (HOT0ACCH) Job Description Job Number: Marketing Coordinator ( Job Number: HOT0ACCH ) Work Locations Work Locations : Double Tree by Hilton Mexico City Santa Fe Calle 3 No. 55 Mexico City 1219 A Marketing Coordinator will work with the Director of Business Development or Marketing Manager to assist in the...

  • Coordinador de Brand Marketing

    hace 4 semanas

    Ciudad de México JOI Canadian Stores S.A. de C.V. A tiempo completo

    Ven y forma parte del Equipo JOi Estamos en busqueda de nuestro **Coordinador de Brand Marketing y Relaciones Publicas** **Ofrecemos**: - Sueldo bruto mensual - pagos quincenales - Prestaciones de Ley - Contratación directa por la empresa **Requisitos**: - Licenciatura en Mercadotecnia, Negocios o afines - **Inglés Avanzado (Se validará en...

  • Country Brand Lead

    hace 3 semanas

    Ciudad de México Pfizer A tiempo completo

    ROLE SUMMARY- Accountable of the pull through of portfolio strategies at the market level, the CBL leads the cross-functional team through the planning and execution of the co-created Global brand strategy, the superior omnichannel Customer Experiences and delivering breakthrough science and breakthrough solutions.- Colocar la arte de Solucion y Customer...

  • Director Biscuits, Marketing

    hace 6 días

    Ciudad de México Mondelēz International A tiempo completo

    **Job Description**: **Are You Ready to Make It Happen at Mondelēz International?** **Join our Mission to Lead the Future of Snacking. Make It With Pride.** You create and implement future-proof category strategies that are grounded in deep consumer and category insight, data-driven and digitally integrated and that ensure profitable business growth...

  • Sr. Brand Manager

    hace 5 días

    Ciudad de México Page Personnel A tiempo completo

    Brand manager - Marketing **Sobre nuestro cliente**: Compañía líder en marcas de lujo de vinos y licores. **Descripción**: - Dirigir la ejecución de todas las iniciativas de la marca con el apoyo del Jr Product y los equipos de despliegue (Ventas, Trade MKT, etc.). - Fomentar la comprensión del consumidor y del mercado mediante el análisis de la...

  • Brand Manager B2C

    hace 2 semanas

    Ciudad de México, Ciudad de México Robert Walters A tiempo completo

    Agencia de productos audiovisuales está en búsqueda de su siguiente Brand Manager B2C.Para poder ser considerad@ en el proceso de Brand Manager B2C, deberás cumplir con los siquientes requisitos:Lic. terminada en en Comunicación, Mercadotecnia, Mercadotecnia Digital, o afin. Experiencia mínima de 5 años en colocación de producto a través de medios...

  • Brand Tech Specialist

    hace 4 semanas

    Ciudad de México Webhelp A tiempo completo

    **Generating growth and visibility using data driven customer engagement tactics** As a Brand Tech Specialist, you will be responsible for creating and executing emotional marketing campaigns that connect with our target audience on a deeper level and drive brand loyalty. This includes developing messaging and content that resonates with customers on an...

  • Fashion Marketing Sr. Manager

    hace 2 semanas

    Ciudad de México Tiger Text A tiempo completo

    CHANEL’s long term objective is to grow qualitatively, building the long-term value of the brand for customers of today and tomorrow. This role will define with the Fashion Director the strategy and plan all the marketing management functions for Fashion in the Mexican Market. This is to be done within the guidelines and in conjunction with the Global...

  • Director of Marketing Operations

    hace 7 días

    Ciudad de México Paper Street Media A tiempo completo

    Who we are - We are web-based video-on-demand networks with a focus on adult entertainment, based out of Downtown Miami. We are a group of creative souls with diverse backgrounds. If you are also a true believer of work hard & play hard, this is the place to be. At PSM, you will enjoy a fun & casual environment, team-building retreats, startup spirits, and...

  • Influencer Marketing Director

    hace 6 días

    México W4 Management LLC A tiempo completo

    LLM Fair Trade Inc., an innovative company based in New York, is seeking a highly motivated Influencer Marketing Manager/Director to join our passionate and hands-on team. As the Influencer Marketing Manager/Director, you will be responsible for growing our e-commerce presence on TikTok, Instagram, and other emerging sales platforms. Reporting directly to...

  • Jr. Brand Manager

    hace 5 días

    Ciudad de México Page Personnel A tiempo completo

    Brand Manager - Estrategia de Campañas **Sobre nuestro cliente**: Compañía líder en marcas de lujo de vinos y licores. **Descripción**: - Desarrollar planes de activación por región y por canal en coordinación con el Sr. Product Manager y el equipo de Trade Marketing. - Apoyo en el análisis de las tendencias y dinámicas del mercado e...