Director Brand Marketing, Midscale

hace 3 semanas

Ciudad de México Marriott International, Inc A tiempo completo

**Job Number** 23061422

**Job Category** Brand Management

**Location** Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico

**Schedule** Full-Time

**Located Remotely?** Y

**Relocation?** N

**Position Type** Management


***

The Director for Midscale Brand Management & Marketing, CALA is responsible for driving brand growth and preference for Midscale Brands in the Caribbean and Latin America. This role reports directly into the VP of Brand & Marketing and will work in partnership with Global Brand & Marketing teams across brand management, brand marketing and PR on driving brand awareness and pulling through brand strategy and initiatives within continent. This includes but is not limited to brand programming, brand education, integrated marketing campaigns, brand partnerships and activations.

This position needs to collaborate closely with Development, Global Design, CLS, openings, L&D, Public Relations, and Franchise teams. This role acts as a brand advocate in the continent for the Midscale segment.

**EXPECTED CONTRIBUTIONS**

Brand Strategy
- Brand positioning & value proposition
- Brand messaging in partnership with PR
- Consumer insights, trends
- Competitor data and research

Brand Marketing
- Brand awareness / sentiment
- Brand partnerships
- Brand activation / experiential
- Management of brand marketing funds
- Content / asset creation
- Brand demand generation
- Brand visual identity / collateral
- Brand approved photography
- Branded toolkits
- Liaison and support for Brand PR

Brand Culture
- Brand immersions
- Brand & segment education
- Talent & culture program support

Portfolio Growth
- Brand filter, resource & hotel naming
- Owner support / brand presentations

Hotel Openings
- Pre-opening brand & marketing support
- Liaison for opening PR
- Renovation re-launch support
- Conversion support
- Brand immersions / onboarding

Branded Guest Experience
- Branded guest journey proof points
- Service & culture initiatives
- Brand differentiators
- Brand standards support
- Brand initiatives & POCs
- F&B + operations collaboration

Other
- Performs other related tasks as assigned by management
- Complies with Marriott CALA Regional Office policies and procedures

CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED

Education and Experience
- 4-year degree from an accredited university in Business Administration, Marketing, hospitality management or related area required. MBA or similar advanced degree a plus.
- 10 years of relevant professional experience in brand activation, media, international consumer marketing, and/or field operations/marketing, demonstrating progressive career growth and pattern of exceptional performance
- Proven experience in marketing strategy and execution as well as brand activation, preferably within the lodging industry; experience with PR a plus
- proven Experience in brand management and brand marketing
- Demonstrated ability to balance the interests and demands of multiple stakeholders
- Strong team player and ability to foster relationships and collaborate across disciplines
- Experience managing others and leading large-scale projects
- Hotel property experience, hotel field marketing experience, or related preferred
- Multi-market working experience strongly preferred
- Local market knowledge and experience (Mexico)
- Strong communication and presentation skills
- Executive presence
- Fluency of English and Spanish required, Portuguese is a plus
- Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._
- Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

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