Customer Marketing Manager

hace 4 semanas

México Apollo A tiempo completo

Your mission:

We are seeking a passionate and experienced Customer Marketing Manager (LATAM) that will join the Community team, reporting into the Head of Customer Marketing. We have millions of customers that love our product, we need someone to come in and create champions out of them, while strengthening these relationships and improving their outcomes through the use of Apollo. In this role, you will be the main driver of capturing customer stories through a variety of mediums and delivering them to stakeholders across the organization. The role is perfect for someone who loves supporting customers, is familiar with an advocacy journey, and has a passion for building relationships (tech experience is a huge plus).

Responsibilities:

  • Build on the existing foundation of Apollo Advocates Program to support adoption, expansion, and retention goals.
  • Create a funnel of relevant customer champions to organizational stakeholders to support content & GTM strategy, design partnership needs, research needs, etc.
  • Manage day to day operations of Apollo Advocates program: matching customers to advocacy opportunities, paying them out, driving sign up traffic, delivering social proof to necessary stakeholders.
  • Work closely with Sr. Community Manager & Head of Customer Marketing to identify opportunities to increase product activation across the customer base, resulting in decreased churn.
  • Field requests from sales for customer references, ensuring SLA’s are met via robust customer reference library.
  • Identify & build automation workflows within the customer journey to pull customer champions into the Apollo Advocates ecosystem.
  • Identify new channels to turn satisfied customers into brand advocates through affiliate program, research panels, testimonials, case studies, and other advocacy initiatives.
  • Assist in the use of gifting tool, Reachdesk, & work with CS/Sales to identify and automate gifting opportunities within the pre- & post-sales cycle.
  • Work with ops to house and manage our library of advocates and report on the impact of the advocacy program, iterating based on those results.
  • Manage and maintain social proof on Apollo site via the Wall of Love (through use of the tool testimonial.to).

Qualifications:

  • 4+ years of experience in SaaS demand generation, field marketing, or product marketing, or customer success role.
  • You are experienced in customer-facing roles, are most comfortable speaking directly with customers, gaining valuable insights, and turning customers into champions.
  • Ability to project manage across multiple teams as well as own multiple initiatives at once. (Previous experience using Asana a plus).
  • Incredible attention to detail. The ability to understand where things fall within your scope of priorities, set expectations, and fulfill commitments made to community members and other stakeholders.
  • Familiarity with marketing tooling and a basic understanding of what a successfully automated acquisition program looks like for a community.
  • Experience with social media and community engagement. This role will work closely with customers in B2B communities and on LinkedIn – so an understanding of how to navigate LinkedIn and those slack groups is preferred.
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