Chief Growth Manager
hace 3 semanas
Empresa: Nestlé
Ubicación: Ciudad de México
Perfil:
- Licenciatura concluida
- Inglés avanzado
- Experiencia avanzada en marketing digital
- Experiencia en plataformas digitales de la creación de ecosistemas.
Proposito de la posición:
Lidera el desarrollo de la estrategia de la plataforma y se encarga de orquestar y ejecutar el plan anual considerando las marcas Nestlé, clientes, aliados externos como otras marcas culinarias y partners comerciales. Así como el desarrollo de nuevos modelos de negocio para generar los revenue streams y los proyectos de innovación para crear el ecosistema culinario.
Funciones de la posición:
- Desarrollo de Estrategia del ecosistema culinario para ejecutar anualmente
- Supervisa la correcta ejecución de Parrilla de contenido integrando marcas Nestlé y Aliados considerando la estrategia general de la plataforma
- Monitoreo de performance de la plataforma omnicanal
- Encargado de supervisar la monetización de la plataforma a través de aliados, marcas y partners comerciales externos.
- Seguimiento del cumplimiento del performance de los revenue streams: Medios, Data, Producción, Marketplace
- Integración estratégica de los partners para almentar el ecosistema en los siguientes rubros: compra, data & tecnología, servicios y marcas aliadas de acuerdo al journey de compra del usuario
- Integración de tecnología e innovación para acelerar la creación del ecosistema como el modelo de AI de producción y content, connected kitchens, voice, super app.
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