Media Performance

Media Performance & Insights Consultant – NielsenIQ, Mexico City, Mexico Responsibilities Solutioning, designing, executing, presenting and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet client research objectives. Ensure pro‑active insights and action‑oriented solutions are delivered to clients by being an expert in your practice area(s) and data/insight storytelling, including explaining methodologies behind key analytical solutions. Work as part of an international project team that helps FMCG and tech durable clients measure, model, optimize, and consult on their media activities. Manage team resources, timelines, and priorities both internally and externally, often with moving targets and conflicting deadlines. Coordinate project execution between teams of experts, liaising with clients, publishers, media agencies and remote NIQ teams. Creatively find ways to enhance the capabilities of the Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching, or cross‑functional initiatives. Drive client value through successful implementation and ongoing usage/integration of analytic solutions focusing on activation‑based outcomes. Partner with the sales organization to grow the media effectiveness analytics business. Qualifications Expertise in manufacturer marketing and media functions as well as media agencies. Experience and expertise with media effectiveness analytics, including marketing‑mix attribution models, etc. Strong logical, deductive reasoning, problem‑solving and critical‑thinking skills. Skillful and polished communicator, including group presentations and storytelling. Robust project‑management skills. Demonstrated mastery in data analysis and application to client business issues, including designing custom solutions to address client objectives and delivering client value. Demonstrated strength in maintaining positive client relationships in complex situations and resolving client issues with the ability to interface with client executives (VPs, Directors, etc.). Strong people‑management and team‑leadership skills to promote a strong team culture, positive work environment, and associate skills development. Ability to work collaboratively with internal and external teams. Strong sense of urgency and accountability to drive client outcomes. CPG industry knowledge, experience, and acumen. Consistently drives best practices, process improvements and thought leadership to advance the business. Background and Technical Skills MBA or advanced analytics degree preferred. 3 to 5+ years of relevant experience in market research, consumer packaged goods, consulting, analytics, media. Strong analytic background and knowledge of statistical or data‑science methodologies and applications. Strong marketing/research background. Additional Information & Benefits Flexible working environment. Volunteer time off. LinkedIn Learning. Employee Assistance Program (EAP). Employment Type: Full‑time Key Skills Business Development, Sales Experience, Direct Sales, Marketing, Database Marketing, Retail Sales, Microsoft PowerPoint Native Advertising, Content Development, Outside Sales, CRM Software, Negotiation Vacancy: 1 About NIQ NIQ is the world’s leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023. NIQ combined with GfK brings together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights delivered with advanced analytics through state‑of‑the‑art platforms, NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the world’s population. Diversity, Equity and Inclusion At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the Work. #J-18808-Ljbffr