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Trade Marketing As Analyst

hace 3 meses

Ciudad de México, Ciudad de México Nestle A tiempo completo

ANALISTA TRADE MARKETING

Zona de Trabajo:
Oficinas centrales (Polanco)

Misión de la posición:

Responsable de materializar los apoyos de las campañas corporativas, soluciones de exhibiciones corporativas y campañas cliente, mediante la colaboración con los distintos equipos Trade Marketing, proveedores y CoCo con la finalidad de generar soluciones que impacten al shopper en el punto de venta generando transacciones incrementales y mejorando la experiência de compra.


Responsabilidades principales:

  • Responsable de la planeación, validación, producción y logística de los materiales POP de las 4 campañas corporativas anuales a través del plan de ciclo operativo con la finalidad de ejecutar de manera eficiente, contundente e innovadora en el punto de venta.
  • Responsable de la planeación, gestión de materiales, seguimiento y ejecución de: promocionales, carpas, sonidos, uniformes, etc. de la plantilla fija de demostradoras de los eventos NROC a través del plan de ciclo operativo en colaboración con las distintas agencias prestadoras de servicios con la finalidad de estar en tiempo con todos los materiales en las distintas localidades que tenga como consecuencia incrementar el sell out de las marcas activadas.
  • Liderar la planeación, desarrollo y ejecución de las temporalidades multicategoria reuniones de alineación de estrategia de comunicación y exhibición así como de presupuestos con las distintas unidades de negocio con la finalidad de generar actividades de Trade eficientes de alto impacto para el shopper.
  • Colaborar en las soluciones de comunicación y exhibición de las principales campañas de nuestros clientes mediante el trabajo colaborativo con el Trade Markerting de Canal / Cliente con la finalidad de generar soluciones que maximicen el sell out en el punto de venta.
  • Responsable de ejecutar la feria del proveedor anual gestionando y retando al equipo de compras para contar con las propuestas más innovadoras del mercado con la finalidad de fungir como un foro de innovación de materiales que sirvan como base para los diferentes equipos Trade Marketing.

Años de experiência necesarios para la posición:1/ 2 años de experiência en Trade Marketing o área comercial

Excel intermedio

Carrera:
Lic. Administración, mercadotecnia o afin.

Nível de inglés:
Intermedio

Proactivo

Enfoque en resultados

Habilidades de Negociación y liderazgo

Hab. Analítica de bases de datos
**Relaciones integradas con el cliente y colaboración