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Consumer Insights Coordinator

hace 3 meses

Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

Responsibilities:

Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo.


As a world class company, we seek excellence in everything we do from the launch of a new product to its execution at the point of sale.

Therefore, we need talented and innovative people who are passionate about what they do.


PepsiCo Mexico currently has a broad portfolio of food and beverage products, such as Sabritas, Gamesa, Quaker, Pepsi, Obela and Sonric's, leading brands in the snacks, cereals, soft drinks, isotonic and cookies markets respectively.

Our vision is to be the global leader in convenient foods and beverages by winning with purpose.

"Winning with purpose" reflects our ambition to win sustainably in the market and integrate the purpose in all aspects of the business.


Currently we are looking for our next:

Consumer Insights Coordinator

Which is the main objective of this role?

  • Collaborate with the Sr Manager to conduct efficiently the strategic research agenda aligned to the objectives of BU GM and Directors to ensure they have the correct market information for decision making
  • Collaborate on delivery of the consumer insights learning agenda in Mexico and develop capabilities to curate and build multisources decks
  • Lead Insights projects from understanding the business question, build learning plans, seek for the appropriate suppliers, negotiate, set project and deliver conclusions to internal clients, as well as taking key insights to clients in the region.
  • Integrates data and insights to enable BU clients to find holistic solutions to key business questions based on market dynamics, macroeconomic situation and consumer trends to develop strategies for the BU to help grow the business
  • Support elevate research tools and techniques to a new generation of sources that enables real time company vision.
  • Support in the acquisition, analysis, interpretation and dissemination of consumer and market information and in best use of research techniques to optimize Consumer Insight's value.

Qualifications:

What will you be doing?

  • Support Consumer Insights agenda (PGS, BGS, AOP, SDD, TCP, etc.)
  • Support regional strategic diagnosis to support business decisions
  • Lead Human Eyes and I&A Capabilities program for PMF
  • Lead key analysis for global programs: BMS, ADAs, AD
  • Tracking, etc
  • Lead Consumer fundamentals training agenda
  • Develop and deliver presentations with clear recommendations based on analysis, identifying business opportunities, gathering information from different sources.
  • Align research methodologies and leverage consumer insights negotiations.
  • Support new capabilities implementation in collaboration with sector teams.
  • Manage budget and administrative processes: good management of contracts, payment process, register of suppliers, quotations, signatures/ approvals, etc.
  • Language: 100% Spanish & English

Who are we looking for?

  • Education: Marketing, Business Administration, Economics Sciences, Industrial Engineering or similar.
  • Functional Experience: at least 34 years insights experiencein FMCG with strong knowledge of qualitative and quantitative research protocols and methodologies (how to use them, how to land a brief, how to approach an agency and guide outcomes according to the business question and final audience/ client needs).
  • Experience managing databases: Nielsen Advisor, Kantar Worldpannel or similar
  • Proficient using Excel, Power Point and Word
  • High analytical skills
  • Service oriented and negotiation skills
  • Ability to present (fluent/ clear ideas, engaging)
  • Project Management
  • Intelectual curiosity
  • Schedule flexibility as we have different time zones within Latam countries
  • Self managed: ability to work remotely
  • Ability to manage several projects/ task at a time (multitask)
  • Ability to analyze and connect data from different sources, identifying issues and opportunities
  • Manage to work under high demand ambience.
  • Master Qualitative and Quantitative research methodologies
  • Master brief development and translation into research proposals
  • Market data understanding and interpretation (Nielsen and Kantar)
  • Develop executive presentations, with clear conclusions and recommendations (aligned with Business questions).
  • Execute research learning plans aligned to business
  • Define and negotiate methodologies, times and cost with vendors
  • Development and deployment of executive insights aligned with business needs
  • Consumer & Shopper Centric mindset.
  • Strong communication skills
  • Innovative and curious: constantly looks for better ways of doing things
  • Negotiation and team building skills, knows how to work collaboratively
  • Demonstrates passion for winning in the Marketplace.

What can you expect from us?

  • Competitive compensation
  • A flexible work environment that promotes a healthy balance between personal and professional