Brand Manager

hace 7 días

Miguel Hidalgo, Ciudad de México Nike A tiempo completo
Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone.

A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation.

Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.

WHO ARE WE LOOKING FOR?


As part of the Consumer Brand Management area in Marketing, we are looking for someone with strong inspiration and commitment to play a crucial leading role in the understanding of the consumer behavior in Mexico City and the planning and execution to strengthen our relationship with them, more specifically connected to fitness.

The Fitness Brand Manager has expertise in the fitness scene in Mexico City, gyms, studios, training and the reasons why consumers do it; seniority in processes like brand planning, plan executions, creative and strategic thinking, consumer insight & connection, and requires a strong aptitude to work with teams as he/she partners and coordinates with Marketing functions and Nike's Geography at WHQ to guarantee effective alignment.

The final output of the Manager's work will be to drive seamless journeys that connect sport and movement, key city moments, products and stories, with the consumer's life and its involvement with sport.

WHAT WILL YOU WORK ON?


You will be working on leading the Nike de Mexico Fitness Brand plans, through implementation, execution and evaluation that support the broader city strategy, integrating marketing planning and overseeing of processes that enable timely and effective implementation by the cross-functional team.

You will also lead the development of briefs and managing of creative partners and agencies by thinking, creating through the lens of online to offline vision and building strong consumer relationships that start with digital (specifically mobile) and connect seamlessly to real-life marketing such as retail experiences, digital and physical events, specifically on the sport and fitness scenes.

Other areas would include expand the brand's closest connection to the consumer trends, including aspirations, behaviors, interests, needs and values.

This will include formal and informal research, evaluating and distilling the findings.

You will also work on maintaining a collaborative, highly creative and progressive work with cross functional teams to identify industry, city, influencer, athletes, and sport trends.

You will manage budget and cost-efficient implementation of resources and support brand reporting and recapping process, periodically.

WHO WILL YOU WORK WITH?


The role is part of the Consumer Brand Management team, where you will lead the Fitness pillar, that responds to the Brand Marketing Performance construct, reporting directly to the Performance Brand Marketing Director and having a Fitness Brand Specialist reporting into you.

You will also work cross-functionally with Sports Marketing, Consumer Direct Marketing, functions of the Marketing team, merchandising and marketplace teams.


WHAT YOU BRING TO NIKE

  • Bachelor's degree in Marketing, Business, or a closely related field.
  • 8+ years of experience in consumer marketing or related experience in marketing strategy, marketing planning, brand marketing and sports and/or lifestyle marketing.
  • Strategic and creative thinking.
  • Genuine passion and knowledge of sport and fitness, youth culture, the Mexico City consumer and Nike brand.
  • Outstanding written and verbal communication skills. High level fluent English.
  • Ability to balance creativity with organizational and procedural excellence in a fastmoving, ambiguous environment.
  • Excellent teamwork.
  • Commitment to roll up sleeves to help Nike meet its collective goals.
  • Familiarity and working experience in Mexico City are highly preferred.
  • Key experience profiles include digital marketing a

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